Complete Medical Practice Marketing Services

When you partner with Officite, a world class website is only the beginning. We offer a complete suite of medical Internet marketing services designed to increase your search engine rankings, traffic, leads and brand awareness. We help you manage your online reputation and take full advantage of every marketing tool from brochures to blogs with our comprehensive medical local marketing programs. Services include:

Search Engine Optimization (SEO). Utilizing a wide array of techniques and following industry best practices, we optimize your website to rank favorably on Google and all the other major search engines. Services include keyword research; competitive analysis; optimization of title tags, meta descriptions, sitemap, and on-page content; and off-site optimization through directory submission, press release syndication and other activities.

Pay-Per-Click Advertising (PPC). Officite employs sophisticated targeting techniques to reach patients in a 5, 10, or 50-mile radius of your practice. We can design effective PPC campaigns to accommodate virtually any budget, and are able to track every impression, dollar spent and appointment generated. These capabilities allow us to continually improve the results and cost-effectiveness of your campaign.

Social Media and Blogs. Social media may be the latest and greatest innovation on the Web, but it’s really nothing more than good, old-fashioned word-of-mouth marketing on a very large scale. Officite can optimize and coordinate your entire social media presence, exposing your practice to the thousands of people in your locale who frequent Facebook, Twitter, LinkedIn and the blogosphere. This exposure can lead to referrals as strong as two friends discussing you, the best doctor in town, over a cup of coffee.

Maps, Directory, and Patient Review Optimization. A surprising number of practices overlook these vital medical local marketing activities. Google Place Page verification and optimization are crucial to your ability to be visible on searches. We start there and continue building your local online presence by submitting your site to the top 100 directories (including infoUSA); deploying an easy to use, out-of-office patient review solution; and adding a mobile review solution that allows patients to give you a review while they are in your office – all in one click.

Brand Marketing. Our traditional marketing services include brochures and other printed materials, banners, logo design, direct mail and referral cards. All of your materials are elegantly designed to be consistent with the look and feel of your website and entire Web presence. By helping you create a strong and consistent brand, potential patients and existing ones will notice, remember and respect you.

In today’s complex online environment, many marketing tools are needed to achieve measurable success. Contact us now to learn how a multi-front campaign produces the best ROI for your practice.