A Scientific Approach to Medical Search Engine Optimization

From keyword research to directory submissions and quality link building, our robust local search engine optimization (SEO) program combines proven on- and off-page strategies with state-of-the-art techniques to:

  • Increase your search engine rankings
  • Attract high quality traffic to your website
  • Deliver new patient appointments to your office

Officite’s search strategists use a wide variety of techniques to advance SEO for doctors. Our services help your site secure long-term top placement on major search engines including Google, Yahoo and Bing. We take a systematic and comprehensive approach, refining your program as Google and other engines make changes to their complex search algorithms. Our medical SEO services include:

  • Keyword research and competitive analysis
  • On-page optimization: title tags, meta tags, sitemap, keyword-rich content development
  • Off-page optimization: directory submissions, article and press release syndication
  • Social media optimization and integration
  • Tracking, reporting and campaign refinement

True, SEO is complicated and ever changing. But Officite keeps things simple for you by keeping our finger on the pulse of the search industry and managing your program so you can stay focused on your practice.

Why Medical SEO Delivers More Patients

Shifting Behavior. Very few businesses can survive in today’s Internet-centric marketplace without having high visibility on Google and other search engines like BING and Yahoo. When people look for medical assistance, they tune in search engines and tune out Yellow Pages, direct mail and many other types of traditional marketing. And the trend does not only apply only to the young: people of all ages now rely on the Internet when looking for service providers.

Social Media. Even word-of-mouth referrals, a key source of new patients, have shifted online with the explosion in popularity of social media platforms such as Facebook, Twitter and a myriad of local user review websites. Officite can help you “socialize” your medical SEO program to enable people in your community to discover and read about the positive experiences your patients have had.

The Trust Factor. Many people are skeptical of advertising of any kind. When they conduct a search on Google, they may tune out the paid ads and focus their complete attention on organic results. They interpret these organic, or natural, results as more reliable and meaningful and are far more likely to click through. SEO is the art and science of lifting your website’s rankings for these all-important organic results.

Technical Insights: Learn more about how SEO works.