Officite Releases Local Maps Optimization Program

May 11th, 2010     Filed in Dental, Press Releases

Nationally recognized dental Web site designer, Officite, expands online marketing solutions by offering Local Maps Optimization for dental practices

Online PR News – 17-March-2010 – Downers Grove, ILL. – Officite, leading provider of dental Web site design and integrated marketing services for medical professionals, has announced the release of its Local Maps Optimization Program. The new online search solution helps dentists drive more traffic to their Web site through the strategic positioning of their practice in the local maps results of Yahoo! and Google.

“In the past, Yellow Pages and local newspapers were the most effective methods for finding a local dentist, but today’s Internet savvy patients prefer online search capabilities to these traditional resources. Recognizing this shift in search behavior, Google and Yahoo! have developed their own online directories, making our Local Maps Optimization program one of the most effective means of exposure a practice can use to reach local patients,” says Glenn Lombardi, President of Officite.

Local search experts at Officite have researched and studied the unique search engine criteria used to earn dental Web sites prominent positions on the maps of Google and Yahoo! Utilizing proven search strategies, Officite’s Local Maps Optimization program involves the development and optimization of the practice’s local directory profile, as well as the submission of their practice data to more than 80 of the leading Internet directories.

Additionally, Officite works with each dentist to enhance their practice reputation with a program to drive positive patient reviews. Patients will have the ability to submit encouraging feedback about their dentist on the practice’s local directory profile, an important factor for ranking high on the maps and maintaining a reputable image.

“Potential patients are searching online for local dental services, and dentists without a local presence are missing out on qualified patients who have abandoned their phone books for online local search directories,” says Lombardi. “With Officite’s Local Maps Optimization program, dentists can expect to earn exposure in the local results of Google and Yahoo!, and this translates to more clicks and new patients to their practice in the form of web site traffic, phone calls, e-mails and office visits.”

In addition to the new local search program, Officite continues to offer additional site-enhancing solutions that include social media optimization, local pay-per-click advertising and search engine optimization - proven Internet marketing strategies that maximize the performance of a dental Web site.

About Officite, LLC: Since 2002, Officite has been a leading national provider of customized, performance-driven dental web sites and search engine marketing solutions for dental and medical practices. More than 4,200 dentists and doctors have grown their practices with Officite’s innovative online capabilities and marketing materials. Additionally, Officite stays on the cutting edge of technology and marketing, offering advanced search engine optimization, pay-per-click advertising, social networking and local maps optimization- maximizing web site visibility and performance for every practice it serves.

Media Contact:
Kaitlyn Ytterberg
KYtterberg@Officite.com
800-908-2483

Integrated Marketing Options for Dental Web Sites

April 16th, 2010     Filed in Dental, Practice Marketing

As more and more people rely on the Internet to provide quick answers and convenient resources, it has become increasingly important for businesses to create an online presence in order to maintain a competitive edge. Because the Internet provides an exhausting amount of information on a wide range of businesses, from restaurants to dental practices, a Web site is critical to your marketing campaign. Dental Web sites are extremely helpful for dentists wishing to stand out and acquire new patients through a wide variety of marketing solutions. Below, learn about integrated marketing options designed specifically to improve dental Web sites.

Search Marketing Solutions
A Web site is useless if people don’t know it exists. With that being said, search engine marketing plays a major role in driving traffic to your Web site. Through Pay-Per-Click advertising, which places your local ad within relevant search results and Web pages, as well as search engine optimization, which targets relevant search terms and integrates them within your Web copy – your dental site can appear in top search results to help potential patients find your services quickly and easily.

Social Networking
While social networking sites such as Facebook and Twitter are commonly used to connect with friends and colleagues, these sites can also be used as marketing tools to reach out to patients. With a Facebook or Twitter account, you can promote special offers, announce events and interact with your patients through the sharing of information. By becoming easily accessible through social networking, you provide your patients with a convenient way to contact you while spreading a positive word about your services.

Patient Education Tools
In addition to connecting with your patients online, providing educational tools on your Web site can help them make informed decisions about their dental health. A patient education library, complete with detailed facts regarding symptoms, risks and treatments, establishes you and your practice as experts dedicated to helping patients achieve their healthiest smile. Educational information can also lead to more effective consultations and appointments with patients, as they are more likely to understand their options and dental goals.

Print Marketing Materials
Combining your online presence with print materials further improves your marketing campaign, as patients not only have the ability to access your services online, but they also have information in their hands regarding your practice. Print marketing materials include brochures to educate your patients on dental health conditions and specialized treatments; office banners that make your space both professional and inviting; and direct-mail products that bring your services right to the patient’s front door.

By integrating several different marketing techniques to promote your dental practice, new patients can find your services and receive the dental treatment they deserve.

Older Articles