Social Networking Solutions from Officite — Now is the time to tap into the power of social networking. You can no longer sit on the sidelines and watch this phenomenon. Imagine a patient just received a whitening treatment at your office. She’s so happy that she takes her picture and uploads it to her Facebook page, promoting your practice to everyone in her virtual network. When her friends notice her new and improved smile, they want to know where she received her exceptional treatment. This translates into timely and valued referrals for your practice. It’s clear that your patients rely on social networks to communicate and share information, especially photos. So isn’t it time for your practice to join in on this social networking revolution?

Launching an effective blog and social networking campaign requires time and energy that doctors don’t always have. But Officite offers a new social networking solution that makes it easy to broaden your referral network and increase new patient leads. Drawing on elements from your dental practice Web site, Officite will build professional profiles for your practice on Facebook, Twitter, MySpace, and YouTube, the top four social media Web sites. They’ll also establish a blog for your practice, extending your Web site’s quality and content and significantly increasing your search engine rankings with up–to–date content. Setting up a social networking platform isn’t enough to bring in new patient leads, however. Regular updates and fresh content are essential if you want to increase your online visibility and attract new patients. Officite will take care of the maintenance for you. New blog posts will be written and placed on your practice’s Web site twice a month, and your social networking profiles will be synced with your blog postings. There’s no extra effort on your part and you’ll reap measurable results from the best marketing the Internet has to offer.

Your visibility on social media sites is often enough to lead a patient your way when he or she must choose between your practice and that of a competing dentist with no social media presence. Infusing this technology into your practice will help distinguish you from the competition, engage you with existing and prospective patients, and grow your practice faster.

See article at Dental Economics

This entry was posted on Friday, February 5th, 2010 at 10:35 am and is filed under Dental, Practice Marketing.