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Search Marketing

SEO vs. PPC: Which search strategy will deliver your biggest ROI?

In a crowded market, a dentist must establish and maintain positive brand awareness and patient loyalty in order to differentiate his or her practice from local competitors. Apart from word-of-mouth referrals and building personal relationships with existing patients, a website … Continue reading

3 Ways to Drive More Traffic to Your Website

The number one challenge faced by many dentists with a website is a shortage of traffic.  And if a website isn’t generating traffic, then the practice probably isn’t attracting many new patient appointments. Attracting visitors to your website is an … Continue reading

3 Tips for Achieving Top Search Engine Ranking

It should come as no surprise that Internet search engines, like Google and Yahoo! are quickly becoming the newest and most preferred means of finding local service-based providers. The Internet is saturated with local businesses, and doctors who once relied … Continue reading

Integrated Marketing Options for Dental Web Sites

As more and more people rely on the Internet to provide quick answers and convenient resources, it has become increasingly important for businesses to create an online presence in order to maintain a competitive edge. Because the Internet provides an … Continue reading

5 Ways To Increase Patient Flow To Your Podiatric Practice

The growth of your podiatric practice relies heavily on the effectiveness and depth of your comprehensive marketing plan. To compete with other podiatrists and attract new patients to your practice, you must start with a professionally designed website- keeping it … Continue reading