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Ten years ago I launched a website for my practice. At the time I had what is now known as brochureware, a website that offered as much value as a pamphlet and little interaction for my patients. The site contained my name, address, office hours, and a photo of me and my staff. Wonder of wonders, nothing happened! I gained no improvement in production and generated zero new patients.
In early 2010, I contacted Officite and asked them to improve my website and make it interactive for existing and potential patients. My new, customized site is now robust, containing videos, articles, patient forms, and the ability for patients to make appointments online. I have also been able to better communicate with my existing patients including educating patients about various urologic conditions, procedures, and treatments.
Officite also optimized my website for the search engines. Now if my specialty, urology, and any of the common urologic conditions that I treat are searched in my city, my website appears on the first page, and usually at the top. As a result of my increased online visibility, I generate 2-3 new patients each day.
Not only does Officite make it affordable, but they are always three steps ahead in terms of marketing and technology. They know what trends are coming and they know how to execute a strategy that works for every individual practice—big and small. Officite currently manages my search engine optimization program, and I always know where I am showing up on the search engines, and it’s always at the top.
It’s not just about a website. It’s about utilizing every new technology source that’s out there from Facebook and Twitter to Blogging and SEO, and Officite is able to do that for me, and do it well. They have placed everything under one umbrella for my practice making it easy for me to participate in various programs that are the most beneficial to my practice needs. They do what they do best so that I can spend my time doing what I do best! I make one phone call and they do the rest.
Even in a large group practice with a robust marketing budget, one single person can’t possibly handle the intricacies involved with marketing our practice. We need an expert to assure the most productivity and efficiency out of all of the specialized areas of marketing. Officite has proven to be the expert source we’ve needed to succeed for the last six years.
It’s no longer just about patient education; it’s no longer self-diagnosis; today it’s about building relationships. Patients have to feel good about who you are and start to build that trust. I think that’s especially true with a specialty practice. Social media makes it easy to cultivate and maintain these relationships and Officite makes it even easier to build, engage and manage these platforms.
When I graduated dental school there were no cell phones, no texts, no Facebook, no Google, and websites weren’t even a thought. But today, every new patient that comes into our office under 35 has embraced this digital wave as a part of their entire social structure. Patients want texting and email confirmations; they want social media and they often want to search online for a dentist and learn more about an office. As a practitioner, even if it’s not familiar to you, you have to go with the times. I’ve entrusted my own online strategies to Officite so it’s not overwhelming.
I wanted to differentiate my practice beyond the basic information of the website like new patient forms and education in order to highlight my true passion for dentistry. Officite provided videos for my site which have been powerful tools in showing patients who we are; they are warm and personal, and it helps make patients comfortable to pick up the phone and call us where print can’t do that. So many patients see our videos, and automatically get what our practice is about.