Virginia Dental Office Improves Case Acceptance Through Education
OFFICITE SUCCESS STORY #645
When consumers living in and
around our nation's Capitol need
dental services, the first place they turn is
the Internet. Since it is their primary
source of information, they count on it to
give them a well-rounded education
before making a decision.
Fairlington Dental, an Arlington, Va.-
based practice, realized long ago the best
way to improve case acceptance would be
giving this concentration of tech-savvy
consumers a powerful patient-education
center on its Web site. toward its emphasis on building and
maintaining patient-education centers as
a key element of its Web sites.
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Suburban Chicago Dental Practice Wins with a Local Search Engine Marketing Campaign
OFFICITE SUCCESS STORY #363
Staying competitive in the robust suburban-Chicago dental market meant
Grove Dental Associates needed to get
serious about achieving three major
goals: create an Internet paid-search
campaign that targeted local patients to
each of its four offices; make a personal
connection with every client, despite its
size; and, provide the convenience of
requesting an appointment online.
With 31 dentists and four locations to
support, Grove Dental knew more than
cursory attention must be paid to its
Internet marketing. Their goals called for
a team of experts, people who could help
them refine their online presence and
succeed in the pay-per-click arena.initiatives, and by January 2006, not only
was the new Web site live, it was generating new-patient appointments every day,
Scheidt said.
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California Dentist Strikes Gold with Search-Savvy Web Site
OFFICITE SUCCESS STORY #289
Ten years ago, Dr. Adrian Fenderson
was a pioneer of sorts. Back then, he
and his Napa, Calif.-based practice wanted to give patients and potential clients a
better reference point for information
about their services and skills. He saw
great possibilities in the Internet, but like
many first-time Web users, was not sure
how to approach this emerging medium.
"I admit, I went to a high-school kid
and had him do
our first Web
site; but that
was nearly a
decade ago,"
Dr. Fenderson
said. "I've
learned a lot
since then
about what it
means to have
a quality Web site."
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Dental Web Site a Big Hit for Capturing New-Patient Leads
OFFICITE SUCCESS STORY #452
Dr. Ted Siegel was ready to take his
Chicago-based Big Smiles Dental
practice to the next level, but he needed
a significant and consistent build up of
new patients to make it happen. Instinct
told him the Internet offered a perfect
gateway to achieving that success, but
what he did not fully realize was how
important his decision to hire Officite as
his Web design firm would be.
"Back in 2002, we only had three rooms
in our office, and what we really needed
was to bring in new patients so we could
grow. But after three attempts with other
Web site companies, we just weren't generating enough leads through our site,"
Siegel said.
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