Month: March 2021

With the global pandemic still ongoing, it must be scary to go out- even going to get a yearly check-up at your doctor’s can be a challenge. The risk of going to a hospital might not be worth it during these trying times. We can’t blame you. The number of cases is going up as the days go by. But what do you do when you need a health professional to check up on your health at times when you’re feeling unwell? Surely there must be away. Fortunately for you, with the help of the internet, there definitely is away.

It is not a shock that the internet is especially accessible during this time, which means you can pretty much do anything you want and get anything you want with a click of a button. But what are these things that make you easily click these ads, websites, and articles? How do your recent search results affect all of these things? The question to that is straightforward. With the help of digital marketing, your searches are easily detected by the internet. You might be wondering what digital marketing is, what it does exactly, and how it affects you or the business owner. This article will tackle everything about digital marketing, how you can apply it in your business or company, and a recommendation of the best online reputation management company.

What is Digital Marketing and Why is it Essential?

When you think of marketing, what comes to mind? It can be many things. Digital marketing can be considered as TV commercials, print ads, phone communication, or old-fashioned physical marketing. This kind of marketing can be effective, yes. But nowadays, people are stuck to their phones, laptops, computers. The amount of screen time per person has gone up since the start of the pandemic, so print ads aren’t as effective as social media marketing. So what is digital marketing exactly? Many say that digital marketing is the future. Digital marketing refers to any form of online marketing. This can be in the form of a clickable advertisement, social media page, website, blog, image, video content, and many more. Because everyone is online nowadays, digital marketing is essential to a brand or company. This is due to the capabilities of online reputation management that reach a wide array of customers worldwide.

We will be joking if digital marketing doesn’t take up space in social media. If you need to reach a certain group of people, digital marketing and public relations are vital for your business or company. People seeing marketing strategies and advertisements online are a norm nowadays. They rely on many online advertisements to learn about a brand, company, or business, so marketing strategies are important. If you want to improve your online reputation, you can get creative and think of marketing tactics that you can experiment on. For businesses and individuals who need help in website design, SEO services, reputation monitoring, customer support, online presence, and many more, there is a wide range of reputation management firms or online reputation management services that you can hire for your small businesses.

For example, you are a doctor who owns a clinic. As we have mentioned above, it cannot be easy to go outside during these trying times. This means it is hard to reach patients that you can help—especially children and the elderly who are easily affected by the pandemic. Luckily, with the help of online reputation management services, you can help reach everyone. So how does this work exactly?

How Digital Marketing Works

There are many strategies that online reputation management can do for your company. Here are some that are best for a small business or clinic:

• Search Engine Optimization (SEO)

Search Engine Optimization or SEO is one of the most important strategies for online reputation. Reputation management companies offer this process because it improves your website so that it ranks high in search engines such as Google. Typically, the more keywords and phrases that are related to your business, company, etc., rank higher, the more people will see your website. An SEO aims to get more publicity for your website and attract people interested in your services. This is a great way for small business owners such as yourself to earn an online reputation.  If you are a doctor or dentist looking for patients, it is best to use SEO as a reputation management strategy.

• Pay-Per-Click Advertising (PPC)

PPC is a form of strategy that relies purely on an auction-based system. PPC advertisements show up in many search engines. So how does PPC work exactly? Reputation management services bid on keywords that you would like your ad to show up on. When a user searches a keyword related to your business or company, an ad pops up and appears at the top of their search results. It is a straightforward strategy- If a user clicks on your ad, you then pay for their click.

• Content Marketing

Content marketing is one of the most used strategies, especially today. It is commonly found on social media sites in videos, photos, and blog posts. With so many social media influencers all over the internet, content creation is a strategy that is easily used by any business. This is also best for small businesses that want to gain publicity. Typically content marketing is less of a sales-oriented strategy and more of informational content. This can also mean that people can also give negative reviews or positive reviews as well. Content marketing is a long-term and on-going strategy that delivers an impressive ROI. This strategy is highly recommended for those looking to increase their brand image.

There are many more digital marketing strategies to choose from, but it all depends on your wish to hire an online reputation management company. Many reputation management services offer different strategies. The problem is, which reputation management company is the best one? Your online reputation is essential if you want to reach a certain group of people. In this case, patients are looking for clinics that have the best doctors. Not only that, clinics or hospitals that guarantee safety protocols. The best strategy is to boost your online reputation and social media presence. So which is the best reputation management company, and which reputation management companies offer digital marketing services that cater to healthcare professionals? The answer here is simple. Officite, a professional online reputation management company, is the answer to your problems. 

What Is Officite?

Officite is the number one online reputation management company chosen by several leading state and national healthcare associations. They are dedicated to helping healthcare practices build, manage, and improve their online reputation and presence. They offer services that are designed to help connect health practitioners to patients online. This reputation management company offers services from web design to innovative digital marketing solutions.

The Benefits of Officite

Officite offers many digital marketing services that guarantee positive content for your website. They are the top reputation management company that will definitely boost your online reputation. They offer services such as website design and hosting, telemedicine – a cloud based engagement solution that helps health practitioners effectively communicate with their patients online, search marketing and ranking- combined to make the difference between your website being burred pages back to appearing where patients will actually see it, reputation management- a strategy in which Officite uses word of mouth by offering online reviews for consumers, social media/blogging- a strategy best for small business to rank up their online reputation by connecting with their customers via social media, patient education- an educational content tailored to your area of practice that patients can view while they look for symptoms online, secure emails and forms- to keep your communications HIPPA secure to ensure that your patients can trust you with their most confidential information, doctor portal- to manage you entire online presence, call tracking- a system that allows you to record incoming calls from prospective new patients, e-store- an e-commerce to your website in one platform that lets you sell wherever your patients are whether it be online, in the office or wherever, facebook advertising- a system to get your practice advertised on the most popular social media website- Facebook! and online booking which offers easy, intuitive calendar scheduling with fully integrated features that give you more appointments by letting clients book available time slots directly from your calendar.

If you are looking for online reputation management companies, Officite is the best option for a health practitioner like you! Your online reputation matters so that you feel more seen on the internet. We encourage you to check out public relations strategies. To get started with Officite, Click Here.

According to the Skin Cancer Foundation, twenty percent of Americans will get skin cancer before seventy. Furthermore, in the country, at least two people pass away due to the disease every hour.

The dermatology practice is a field that we can predict to see continuous growth year by year, whether for essential medical procedures or cosmetic reasons.

Today, we’re going to share with you some techniques for marketing dermatology practice so that you can reach more potential patients who might already be searching for you.

Dermatology Marketing 101

1 – Search Engine Optimization

Let’s face it. Everybody uses Google. Whether we’re typing in that show we saw on Netflix’s menu, or we’re looking up what a suspicious mole on the leg might mean, Google is always ready with the information and help we want.

A great way to ensure Google knows that it exists. To do this, you need to know the keywords relevant to your dermatology practice that people might type in a search box. This is exactly what Search Engine Optimization (SEO) is all about. Many businesses from all types of industries already take advantage of this effective marketing strategy because of its cost-effectiveness.

When you use SEO, you reach your target audience by including known search engine keywords in your online digital marketing content.  These keywords might appear within your website, whether on the homepage, in the FAQ section, or in patient education found on your website. One idea to maximize these keywords is to start an online blog so you can provide deeper and relevant content to both Google and prospective patients.  A blog might contain posts about the newest technology you offer in your practice, before and after features on your patients (with their consent), or further information about your services. A blog will ensure that you keep your high-quality content because there will be continuous updates, something that Google loves! It will also allow you to make use of newer keywords that you may have observed.

Compared to the paid ads (Google Ads) marketing plan, this is a less expensive alternative and is a better long term strategy since your website should rank well over time regardless of the marketing spend.

2 – Social Media Marketing

Another popular way to grow your practice using digital marketing is by unleashing the power of social media. In the internet era, people prefer text messaging over calling via phones. That’s why it’s not enough to have a Facebook page or Twitter handle; as much as possible, you must have social media accounts using the apps that matter most to your potential patients.

According to Statista, there are at least 169.76 million Facebook users in the United States as of 2019. If you mainly rely on patients’ word of mouth with your services’ experience, you will definitely be missing out by keeping your practice out of social media. When people can find you on Facebook, this tells them the following things:

• That they have an easy way of contacting you; after all, Facebook can rate how fast you respond to messages.
• That your practice is trustworthy because putting it on Facebook makes it more visible.
• They have a better chance of finding honest reviews, whether via comments posted on your page or from other users who will write about their experience and tag your dermatology practice.
  

These days, the great thing about these social media apps is how easily you can link them to your website so that your content is consistent across all platforms. Once you update one, you update them all.

Sometimes, regardless of whether you claim pages for your business or not, at least a page will already make one for you. It might be because an employee (even a previous one) will tag your business name as an employer, or someone will mark your location on a map and write a review. It happens! This makes it even more important that you manage your own official account to ward off account-squatting.

3 – Position yourself as an Online Industry Thought Leader

A lot of successful people will tell you that this is one of their goals. “When someone thinks of “blank”, I want them to think of me.” Sometimes you really have to be the top person in your field to gain this kind of fame, but now in the digital word you can get a lot more recognition a lot more quickly.

Becoming an industry thought leader by maximizing your online following is one way to achieve this goal. Instead of only promoting the services that you offer on different channels, maximize the growing interest of your target market in topics related to your expertise to position your company as the go-to resource when it comes to anything related to skincare and dermatology. There are many free online channels to utilize in doing so – you can start your own podcast that talks about relevant topics in the field such as “Addressing the most common skin concerns,” “Ask an Expert” talks, “Things that Google won’t tell you about Skin Health.” While talking about skin health facts, you can also find opportunities to promote your brand and be known as the go-to consultant by potential patients.

Similarly, as an expert in the field, you can explore opportunities to collaborate with like-minded social media personalities and maximize their online presence to build your brand. In the digital age, people rely on online recommendations, which can be found on forums, community pages, YouTube videos, and social media pages of known influencers and subject-matter experts you can collaborate with to share your knowledge in the field. 

This way, you can access more potential patients and engage with them in the different channels available.  Besides content collaborations, you can also elevate what can be seen on your own pages by creating videos and other relevant content that talk about trends in skincare and dermatology topics that your target audience can find useful. You can also set up a podcast or even work with online publications on feature articles that require expert opinions on the subject matter.

Officite helps dermatology practices grow their practices online and connect with new patients through a variety of digital marketing solutions.  To learn more, contact a Web Presence Advisor today.

Photos from Pixabay

As a podiatrist, word-of-mouth recommendations and local print advertising are very reliable in marketing your practice. But have you ever considered including digital advertising techniques in your podiatry marketing repertoire? There are other ways to grow your practice that do not need to cost you as much as you might expect. You can become capable of breaking down that last barrier to let potential patients know you exist so you can take your podiatry practice to the next step and beyond.

Social Media Marketing

To get started on digital marketing, let’s start with the essential must-haves. This one is pretty basic, so many doctors should see that they include it in their advertising to-do list.

Social media marketing is essential to a lot of practices. Some use it as an alternative to building their own website, which will have its own domain. Compared to a “.com” address, a Facebook page is free of charge and makes your practice accessible to millions of attentive users. You will be able to make your brand name familiar to thousands of online ‘passers-by’ when one of your posts is randomly included in many people’s newsfeeds. There are many social media platforms out there, but of all of them, you must ensure that you have a foothold on Facebook.

Still, there are many others you can try. Instagram and Twitter are just some other popular apps you can use to market your podiatry practice. Via Instagram, you can post photos of your office so that people can become more familiar with its location and the technology you have invested in. You can also post inspirational photos and quotations to encourage people to try your services out. Twitter can also be a good way to communicate with possible patients. You can gain thousands of followers, which can transform into new clientele. On Twitter, you can reply to tweets about podiatry-related concerns. You can also use it to communicate with current patients so that you can tell them when you might be unavailable.

One important function of these applications is their ability to legitimize your practice in the eyes of the public. They also make your practice more accessible. One limitation of a website is that visitors have to know the online address to access the site. There is a lesser chance of a stray click compared to the opportunity presented via a social network. On Facebook, when patients comment on your post, you become visible to their social circles without them having to mention your practice to their network directly. These days, having a social media profile is also akin to getting your phone number listed in the old phonebook. It makes your practice more trustworthy when a patient can contact you at any time of day—because social media never sleeps!

Search Engine Optimization

If you haven’t heard of SEO before, it’s time for you to get acquainted with it so you can work it in your podiatry marketing.

Search Engine Optimization (SEO) is all about producing text content. Whether these are words that you type on your Facebook post or text that you enter into your website blog, these keywords will help lead more people to your podiatry practice.

The first thing you have to do to make SEO work for you is to think of your business’s right keywords. These might be about different services you offer or the common questions you get from your patients. Even information about your business location forms helpful keywords that will put you on the digital map. Once you’ve already collected all of the right keywords to use, you can proceed to the next step. 

Secondly, you have to make sure that you frequently create the best content to include the chosen keywords. These articles might get posted on your website or Facebook, and other social media platforms. As long as you ensure that your content includes the essential tags you have previously identified, these articles will go the extra mile to leading new patients your way.

The alternative to SEO is paid ads and special placements on Google. Using this advertising plan might cost you per click of a visitor. Meanwhile, on Facebook, you can also run sponsored ads to define your marketing budget and promotional time length. Either of these options will definitely eat a hole in your capital over a long period. On the other hand, if you use SEO, you might even be able to write the content yourself, making this marketing plan absolutely free.

Now and then, you’ll have to get familiar with other keywords you might be able to use so that you can keep your site relevant to online searches.

Claim Your Online Listings

If you have an office, this means that you have a physical location in the real world. Many healthcare services miss out on the opportunity to grow their practices when they forget to claim their pinned locations in popular maps like Google Maps. Don’t be one of them!

Another way to create more traffic in your general direction is by waving a digital sign showing exactly where you are to the people looking. One way or the other, you might even already be on Google Maps without having been made aware.

A further advantage of claiming your Google spot is the presence of reviews. Since Google is already the most popular engine around, more reviews are found and trusted by consumers. When you own your listing, this gives you the capability of addressing concerns mentioned in patient feedback. It will also be a good strategy to boost your position in search results when local patients try to look up podiatry practices and doctors in their area.

Regular Podiatry Newsletters

Did you know that a staggering 98.4% of Americans check their email every day?

Let’s face it; podiatry is a particular healthcare concern that doesn’t occur to many people. But once you have a patient who particularly appreciates your services, there is a big chance that he or she will become a repeat patient and go as far as referring your practice to their friends who start experiencing similar issues.

If you already encourage signups at your website, like booking an appointment or sending payment, invite your patients to subscribe to your email newsletter. This regular email can contain information on the latest developments in podiatry or rising occurrences of certain conditions. It can be a great strategy for brand recall as your patients who willingly sign up for these newsletters will be able to keep you in their mind. This will help them in remembering you easily once they need to avail of your services.

Final Thoughts

No matter which digital marketing strategy you choose, it is important to see that you are employing one strategy in your podiatry marketing. These practices will go a low way of introducing you to new people who previously didn’t have you on their radar.

Are you ready to take your podiatry marketing to the next level?

No matter where you go, what you do, there will always be an ad in your surroundings. You might be driving down the highway, and you see a billboard, you might go for a commute and take the train and see an advertisement, going to the mall? Discounts, sales, you name it. When you get home, you go on your phone, and what do you see? a clickable ad. You put your phone down, and you get a call from a random person advertising their brand. Everything around you revolves around consumerism and advertisements. These are all called marketing strategies.

Marketing strategies are taking over our society. This is one of the biggest reasons why you should hop on it too. We are all stuck in our homes during these trying times and glued to our phones, laptops, or TV screens. With nowhere to go and what to do, we are faced with an unlimited amount of scrolling time. It is a known fact that since the pandemic, phone usage per person has gone up. Everyone is on social media nowadays. If you are a business owner, company, or in need of publicity, digital marketing may be your best bet. When going out was the norm, you probably depended on people’s word of mouth, business signages, etc. When you are an owner of a small business owner in the middle of a pandemic, you lose your customers, consumers, patients because you are heavily dependent on those mentioned above.

In the age of the digital world, word of mouth and signages don’t just cut out anymore. You may be a small business owner looking for customers or a health practitioner such as a gastroenterologist looking for potential patients. Nonetheless, going out in public and sharing the word doesn’t work half as much as advertising your business or practices on the internet.

During these trying times, health practitioners worldwide, such as gastroenterologists, have found it difficult to extend their help to those in need. If you are a health practitioner who struggles the same, it is best to put your practice out there.  Gastroenterology marketing can be quite tricky. Some may not know what gastroenterology maybe, or some find it difficult to find a health professional who offers gastroenterology practices. Now is the time to put your best foot forward and share to the internet your practice and offer services to new patients. It is time to build your online reputation! We can do this by having a marketing plan. To practice marketing, one must be open to marketing strategies offered by digital marketing management. But what is a marketing strategy, and what are the best platforms to layout these marketing strategies in?

What is a Marketing Strategy?

A marketing strategy is essentially a business’ game plan. Technically, owning a clinic is a small business, which means that marketing is essential to your practice. Every business needs a plan which involves a company’s value proposition, key brand messaging, data on target customer demographics, and other elements. Essentially, a marketing strategy is a strategy designed to promote a product or offer a service with the end goal of making a profit.

Though a plan is a plan, not every marketing strategy is good. There are a lot of ways in which a marketing strategy can be good. One element that can define a good strategy is when it helps companies identify their best customers. As well as understanding your consumer’s needs. A marketing strategy isn’t just a one-way process. It is long-term and should be thought out. Thinking ahead is one of the most important aspects of a good marketing strategy because you need to reach a goal that progresses through time. If your target audience is new patients, then you, the practitioner, should hire a company that is good in advertising and know the field you are in. Being knowledgeable about your field creates better content and better advertisements. Before hiring marketing management, one must know the 7 best marketing strategies. What exactly are they?

7 Marketing Strategies

Having a marketing strategy is essential to build publicity for your clinic. Marketing for the gastroenterology practice is similar to any marketing strategy in a company or a small business. Here are 7 of the top marketing strategies that are frequently used:

• Search Engine Optimization (SEO)

Search Engine Optimization or SEO is a marketing strategy that was all about getting a high keyword density and increasing the number of links on the internet leading back to your website. This may sound a little complicated, but it is straightforward. Algorithms and SEO go hand in hand together. The more keywords stuffed into your website will increase its likeliness showing on the first page of Google or any search engine.  When a consumer goes on a search engine and types down popular keywords, your website might be the top search results.

• Pay-Per-Click (PPC) Marketing

PPC or Pay-Per-Click Marketing is an ad that charges you when a consumer clicks on your ad. You do not pay for your ad’s space but the number of times a consumer or patient clicks on it. PPC advertisements are typically found in websites, a search engine, social media such as Facebook, articles, blogs, you name it. Your ad pops up on these platforms when a user triggers a keyword related to your brand or company. 

<<<<Let’s call out Google an Google Ads>>>

• Content Marketing

Content marketing is a form of marketing wherein you engage and connect with your consumers through content creation. Content such as videos can be found in different channels, blogs, photos, and many more. Typically, content marketing is done by a social media influencer that can give you a higher online reputation. This marketing strategy is not ad-like but more of an informational and opinion-based marketing style that consumers can give online reviews and honest opinions.

• Email Marketing

What do you check the first thing you wake up? Your email! Email marketing is one of the most effective marketing strategies, especially when it comes to gastroenterology marketing. Email marketing focuses on retaining existing customers or patients. If you have any patients in your gastroenterology practice that you may want to connect with, this strategy is for you! This technique is excellent for building brand awareness.

• Social Media Marketing

Social media marketing focuses on building brand reputation, awareness, and increasing word of mouth online. Many marketing managements create social media campaigns that feature one or several social media platforms. A few social media sites are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

• Voice SEO

Voice Search Optimization or Voice SEO is a strategy in which your company optimizes existing and new website content for voice search. This can be for frequent voice assistants such as Siri, Amazon Echo, Amazon Alexa, and many more.

• Video Marketing

Many big companies and businesses use video marketing as a digital marketing strategy. One could say that it is the most frequently used and a very effective one as well. People enjoy watching video content which means many view ads. Content marketing is effective, but with video marketing, you influence purchases made by influencers. Typically they would make a how-to video or vlogs about their lifestyle. In gastroenterology marketing, you can use video marketing to invite potential patients to check out your health practice.

What is the Best Reputation Management?

Officite is the number one online reputation management company chosen by several leading states and national healthcare associations. They are dedicated to helping healthcare practices build, manage, and improve their online reputation and presence. They offer services that are designed to help connect health practitioners to patients online. This reputation management company offers services from web design to innovative digital marketing solutions.

Officite offers many digital marketing services that guarantee positive content for your website. They are the top reputation management company that will definitely boost your online reputation. They offer services such as website design and hosting, telemedicine – a cloud based engagement solution that helps health practitioners effectively communicate with their patients online, search marketing and ranking- combined to make the difference between your website being burred pages back to appearing where patients will actually see it, reputation management- a strategy in which Officite uses word of mouth by offering online reviews for consumers, social media/blogging- a strategy best for small business to rank up their online reputation by connecting with their customers via social media, patient education- an educational content tailored to your area of practice that patients can view while they look for symptoms online, secure emails and forms- to keep your communications HIPPA secure to ensure that your patients can trust you with their most confidential information, doctor portal- to manage you entire online presence, call tracking- a system that allows you to record incoming calls from prospective new patients, e-store- an e-commerce to your website in one platform that lets you sell wherever your patients are whether it be online, in the office or wherever, facebook advertising- a system to get your practice advertised on the most popular social media website- Facebook! and online booking which offers easy, intuitive calendar scheduling with fully integrated features that give you more appointments by letting clients book available time slots directly from your calendar.

If you are looking for online reputation management companies, Officite is the best option for a health practitioner like you! Your online reputation matters so that you feel more seen on the internet. We encourage you to check out public relations strategies. To get started with Officite, Click Here.