A few decades ago, the word “competition” wasn’t used among healthcare professionals. But there’s now no denying that running a healthcare practice is a competitive venture. A practice needs to have a marketing plan and online presence in place in […]
How to Go Beyond an Online Business Card and Build an Effective Online Presence These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch […]
Your website is the foundation of your online presence and often the first impression you make to potential patients. Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web […]
Have you ever clicked a website only to realize it didn’t have what you were looking for? You probably closed it and started looking somewhere else. If this happens when patients visit your website, it will increase your bounce rate, […]
A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, […]
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?
Mobile-friendly websites are a necessity in today’s online marketing. Your patients are just like you, too busy to be tied down to a desktop computer. It’s no wonder that more than 65% of digital media time is represented by mobile usage. While desktops are still commonplace, mobile now dominates the market.