Digital Marketing Practices for the Healthcare Industry Digital marketing for the healthcare industry is different from any other marketing type. There are specific things that need to be taken into...
Busy gastroenterologists and practice administrators need simple, proven ways to attract new patients and increase revenue. Both traditional media, such as TV, radio and print, along with digital media, can...
The healthcare industry continues to move toward using digital marketing techniques to attract new patients. But a great deal of potential for effective marketing remains untapped by medical professionals. A...
Before digital communication became commonplace, traditional marketing practices included the production of flyers, brochures, posters and newspaper inserts. These are all examples of content marketing. Digital communications adds blog posts,...
Have you stopped to think about how your business is doing and if your marketing strategies are working? The wonder of marketing is you can change tactics to adapt to...
As a cardiologist, if you want to grow your practice, word of mouth alone, and even referrals, isn’t going to cut it anymore. You need to find a way to...
While marketing, itself, has existed for centuries, recent advances in technology have spurred the development of more advanced forms of marketing strategies. Unfortunately, the medical industry, as innovative as it...
News outlets have been reporting an increase in the number of foot-related injuries since the pandemic struck. Orthopedic surgeon Dr. Michael Sims shares “I’ve seen a lot more people overextend...
Competition for patients didn’t use to be as difficult as it is today. Gone are the days where it's just you and maybe two other competitors vying for the attention...
Before now, most healthcare providers, including cardiologists and cardiology practices, have been dependent on traditional marketing to generate new patient leads. But with the advent of digital marketing, cardiology practices...