PPC , Search Engine Optimization , Search Marketing , Social Media , Social Networking , Website
September 15, 2019
The Healthcare Marketing Playbook
Before the evolution of modern internet technology, a practice could be successful from word of mouth recommendations and traditional advertising. But today, your future patients are looking for your practice online, and use services such as search engines, mobile apps, […]
Blogging , Content Marketing , Practice Marketing , Search Engine Optimization , Social Media , Social Networking , Website
August 15, 2019
8 Ways To Completely Revamp Your Online Reviews
84% of people trust an online review as much as a personal recommendation from a friend or family member. This includes reviews for healthcare practices. But monitoring reviews and directory listings can require a significant time commitment. Because of this, […]
Blogging , Content Marketing , Email , Media , Search Engine Optimization , Search Marketing , Social Media , Social Networking , Website , Writing
March 31, 2019
13 Blogging Ideas You Need to Know
Blogging is an effective way to attract patients and stand out online. And it only requires a small time and financial commitment. Your blog will pay off long term, too. You create search engine optimization and build authority with your […]
Search Marketing , Social Media , Social Networking , Website
March 1, 2018
4 Signs Your Website Has Met Its Expiration Date
Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use […]
Social Media , Social Networking
April 15, 2017
The Social Media Overshare: What Not to Say on Social Media
By: Melody Gandy-Bohr An active social media presence is a valuable part of any online marketing strategy. In a recent study, 78% of consumers said that a company’s social media posts impact their purchases. It’s an effective way to build […]
Practice Marketing , Search Marketing , Social Networking , Website
March 16, 2017
Getting the Word Out: 4 Simple Ways to Promote Your Practice Website
Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.
Dental , halloween , Mobile , Practice Marketing , Social Networking , Website
October 29, 2015
“It Came From 2005!” And Other Practice Website Horror Stories
Beware, dear reader, and steel your nerves before venturing deeper into this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be […]
Dental , Medical , Podiatry , Practice Marketing , Social Networking
September 20, 2013
Social Media Tips and Tricks, Part 2
In last week’s post, we reviewed some basic strategies to help guide a successful social media campaign. Today, we’re revisiting that topic and adding a little more fuel to the fire. As it turns out, your practice’s social media presence […]
Dental , Medical , Podiatry , Practice Marketing , Social Networking
September 12, 2013
Social Media Tips and Tricks
Social media is an essential part of every healthy Web Presence. You’ve probably heard that by now, especially if you’re reading this blog. Despite the repetition, sometimes it can still feel like an empty claim. But it’s far more than […]
Dental , Social Networking
October 25, 2012
What Your Facebook Fans Are Really After
Once you get patients to Like you on Facebook, you need to keep them engaged so that they continue to follow your page and share your content with their network of friends. But what is it that your Facebook followers […]