Mobile , Patient Education , Practice Marketing , Search Marketing , Security , Uncategorized , Web , Website
February 8, 2019
The 3-Minute Guide to Creating a Modern Website
How to Go Beyond an Online Business Card and Build an Effective Online Presence These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch […]
Medical , Mobile , Practice Marketing , Search Marketing , Web , Website
September 7, 2018
What Makes a Professional Website Design?
Your website is the foundation of your online presence and often the first impression you make to potential patients. Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web […]
Practice Marketing , Web , Website
August 1, 2018
3 Ways to Strengthen Your Online Reputation
Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street. Through one restaurant window, you see a few patrons at […]
Search Marketing , Uncategorized , Web , Website
July 13, 2018
How Users Search for a Practice on the Web: Past and Present
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over […]
Mobile , Practice Marketing , Web , Website
June 15, 2018
How to Make Sure Patients Don’t Leave Your Website
Have you ever clicked a website only to realize it didn’t have what you were looking for? You probably closed it and started looking somewhere else. If this happens when patients visit your website, it will increase your bounce rate, […]
A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, […]
You know that feeling you get from a suspicious offer — you don’t know exactly what it is, but something about it just doesn’t add up. As a small business owner, you’ve developed a sixth sense when it comes to protecting your practice, and you should trust your gut.
Your website is your first impression in the minds of many modern patients, and you may never get another opportunity to show them the excellence of your practice. You only have a tiny window of time to convince them to stay — half of online users spend less than 15 seconds on a website. An old, outdated site can cause users to navigate away before they even get a chance to look at your services.
It’s now more important than ever that your practice has a stellar social media presence to connect with patients, but it can be hard to keep track of the changes in social, from the rise of video to the ever-changing Facebook Business Pages.
