By: Melody Gandy-Bohr Today, online users are experts at navigating websites. Users scan websites in a matter of seconds to find what they’re looking for or leave the site if it’s not relevant to their search. That split decision to […]
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
To generate new patient appointments for your practice, you must first gain the trust from those who are considering your services. After all, patients have a choice of dentist in their local area. What makes your practice different from the […]
It’s as true of medical websites as it is of fashion blogs and news outlets—one of the first places a new visitor will look for information on your site is your About page. People who come to your website are […]
Your website has the potential to play a vital role in the promotion of your practice online. Likewise, it can also have a negative impact on a first time visitor’s perception of your office if your website’s appearance and performance […]