The world of practice marketing is a lot different than it was 10 years ago. Though word of mouth is still very powerful, many of your patients will have found you somewhere on the internet. Believe it or not, where they find you online can change how they view your practice, and can even influence whether or not they schedule an appointment.
Search engine optimization is constantly evolving, making optimizing a website a challenge even for SEO experts. These experts agree that a strong SEO strategy is more important than following the latest trend. Meta tags are the foundation of on-page SEO, title tags being the most important.
Mobile-friendly websites are a necessity in today’s online marketing. Your patients are just like you, too busy to be tied down to a desktop computer. It’s no wonder that more than 65% of digital media time is represented by mobile usage. While desktops are still commonplace, mobile now dominates the market.
By: Melody Gandy-Bohr Today, online users are experts at navigating websites. Users scan websites in a matter of seconds to find what they’re looking for or leave the site if it’s not relevant to their search. That split decision to […]
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
To generate new patient appointments for your practice, you must first gain the trust from those who are considering your services. After all, patients have a choice of dentist in their local area. What makes your practice different from the […]