A Strategic Blend of Search Marketing Strategies

The most effective dermatology search engine marketing (SEM) doesn’t rely on just one method of advertising: it combines both paid and organic techniques to achieve the best results.

Paid Advertising Offers Fast Visibility
In terms of advertising speed, there’s nothing like paid search advertising, also called pay-per-click (PPC), which can get your practice listed on search results pages immediately. What’s more, PPC ads can be targeted to particular users within a certain distance of where you practice.

Organic Advertising Engenders Trust with Potential Patients
In today’s advertising-heavy world, gaining the trust of potential clients is no small feat—and with search engine optimization (SEO), your practice can gain real credibility with Web users reluctant to consider traditional ads.

What Makes Officite a Leader in Search Marketing

  • Decade of Experience: We’ve been managing search campaigns for ten years.
  • Expert Knowledge: Our search specialists understand industry best practices and program structuring.
  • Maximized ROI: Officite believes in focusing on results in your search marketing campaign—that’s why we continually improve and refine your program to make it most effective.