A Stronger Online Presence with Dermatology Search Engine Optimization

Officite’s dermatologist search engine optimization (SEO) program is designed to strengthen your online presence—leading to higher long-term search rankings, better traffic streams and new patient appointments. Because we keep our eyes on the search industry, we’re able to continually refine our programs to meet changes.

Our search strategists offer a thorough, systematic approach that involves every kind of marketing technique to help advance dermatology SEO, including:

  • Keyword research
  • Competitive analysis
  • Optimization of title tags, meta tags, sitemap
  • Keyword-dense content creation
  • Directory submissions
  • Article and press release syndication
  • Total campaign management
  • Program refinement as search algorithms change

What Makes Dermatology SEO Powerful

Taps into the Power of the Internet. The Internet is where people search today, so by setting your practice up to excel in that marketplace, you set it up to be found by more patients. Officite can establish higher search rankings for your practice in major engines like Google and Yahoo—so you can reach out to more Web users with what you have to offer.

Builds on the Connections of Social Media. Word-of-mouth referrals have always been the most powerful kind, and today, they often happen online. We’ll show you how to optimize your social media campaign to benefit your SEO and build connections with new patients.

Increases Patient Trust. When patients see your practice high in search engine results, they see you as a credible authority. Search engine results are viewed as natural and trustworthy—unlike paid advertising that many Web users have learned to tune out. SEO increases your credibility through higher rankings on sites like Google, Yahoo and Bing—helping you build trust with both new and returning patients.

Technical Insights: Learn more about how SEO works.