Posts Tagged ‘hipaa’

Working in the field of healthcare, you receive protected health information (PHI) from patients on a regular basis.

This most often takes place via intake or consent forms or by communicating with your patients over email.

Because you’re subject to HIPAA regulations, your patients’ personal information and communications must be kept secure.

The easiest way to keep them protected is to use secure forms, electronic signatures, and an encrypted email platform. These can often be integrated directly into your website.

Beyond complying with HIPAA regulations, these technologies allow you to take a professional ethical standpoint in your digital communications with patients.

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Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.

This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.

This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with patients while still protecting their privacy and your practice.

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Doctors, dentists and other physicians are bound by the Health Insurance Portability and Accountability Act (HIPAA) to protect their patient’s private health information. Violating HIPAA can lead to serious consequences for your practice. Read this guide before hastily responding to a negative review.