Posts Tagged ‘marketing’

The Free Google Tools You Need To Give Your Practice a Boost

What can one say about the importance of Google that hasn’t already been said? As a search engine, it is the clear leader, and appearing in Google search results is essential for getting found online. But Google is more than a search engine, it’s a marketing machine with robust tools you can leverage to grow your practice.

In this article, we’ll take a look at several of those tools and how you can make them work for you, beginning with one that you should start using right now.


Notepad, pen, and business documents on a desk.

Did you know that 55% of visitors spend less than 15 seconds on a website? Users decide whether or not you’re what they’re looking for in an very short amount of time.

By making sure you answer their most important questions as quickly as possible, you can greatly increase the chances that they will stay on your website and not go somewhere else.

Here are six specific questions every visitor wants answered within 15 seconds or their visit.


Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.

To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.

Here are four strategies that can help you get higher search results.


Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.