Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.
A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.
Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.
When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Have you ever clicked a website only to realize it didn’t have what you were looking for?
You probably closed it and started looking somewhere else.
If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.
Check out our infographic for a simple breakdown of who’s really using their phones to to get online these days, and about your two best options for keeping up with the mobile revolution – mobile and responsive websites.