Posts Tagged ‘online reviews’

84% of people trust an online review as much as a personal recommendation from a friend or family member. This includes reviews for healthcare practices.

But monitoring reviews and directory listings can require a significant time commitment. Because of this, they often fall by the wayside.

Read this article to learn how you can revamp your reviews and use them to improve your online reputation.

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As a website company, you may expect us to say that a cutting-edge website is a solution to every practice marketing problem. That all you need to do is get a good website, and new patents will come flooding into your practice. You may expect us to reach into the Field of Dreams playbook and […]

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

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Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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