Posts Tagged ‘search engine optimization’
Back in 2019, nobody could foresee what 2020 had in store. As events unfolded and the pandemic took hold, we all had to learn to deal with a world that was changing, seemingly by the day. With change as the new constant, and social distancing the new norm, people have relied more than ever on the Internet to connect with friends and family, as well as to shop for everyday essentials and research service providers, including medical professionals. You can take advantage of this shift and reach new potential patients with the right set of online and digital tools.
What follows is an overview of some of the most important things to consider, so you can keep your practice running, growing, and even thriving, into 2021 and beyond. (more…)
Leverage these tips and tricks to jump-start your practice and start generating new appointments.
Why Now Is a Good Time to Focus on Marketing
Even though we are a long way from “normal” many practices are beginning to scale up as communities start to reopen. Although there are no manuals to reopen your practice in these unprecedented times this post serves to highlight a few things you should consider doing today to get ready for tomorrow. (more…)
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new patient is searching for a practice online.
Search engine optimization is one of the most trustworthy ways to drive traffic to your website, but this is not the only way.
Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.
A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.
Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.
When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Search engine optimization (SEO) increases your visibility on search engines like Google or Bing.
In this article, we’ll cover a few important things you can do to get this process started.
Even basic adjustments are more than many practices implement and will be enough to put you at an advantage.
How to Go Beyond an Online Business Card and Build an Effective Online Presence
These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.