Posts Tagged ‘search engine optimization’
When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?
What about Facebook or Twitter?
Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?
If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.
Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.
Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]
Search Engine Optimization (SEO) has evolved in many ways over the decade. As search engines have become more precise at handling search queries, SEO strategies have changed in order to keep up. As a result, myths have begun to circulate about the effectiveness of SEO in online marketing. Here are 3 common SEO myths that you may have even heard yourself!