If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new patient is searching for a practice online.
Search engine optimization is one of the most trustworthy ways to drive traffic to your website, but this is not the only way.
Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.
A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.
Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.
When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
How to Go Beyond an Online Business Card and Build an Effective Online Presence
These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.
But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.
This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.
Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.
To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.
Here are four strategies that can help you get higher search results.
When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?
What about Facebook or Twitter?
Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?
If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.
Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.
Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.