Posts Tagged ‘security’

Working in the field of healthcare, you receive protected health information (PHI) from patients on a regular basis.

This most often takes place via intake or consent forms or by communicating with your patients over email.

Because you’re subject to HIPAA regulations, your patients’ personal information and communications must be kept secure.

The easiest way to keep them protected is to use secure forms, electronic signatures, and an encrypted email platform. These can often be integrated directly into your website.

Beyond complying with HIPAA regulations, these technologies allow you to take a professional ethical standpoint in your digital communications with patients.

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Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.

This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.

This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with patients while still protecting their privacy and your practice.

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If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.

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How to Go Beyond an Online Business Card and Build an Effective Online Presence

These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.

But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.

This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.

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