Posts Tagged ‘SEO’

Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.

A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.

Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.

(more…)

When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.

Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.

But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.

(more…)

As a website company, you may expect us to say that a cutting-edge website is a solution to every practice marketing problem. That all you need to do is get a good website, and new patents will come flooding into your practice. You may expect us to reach into the Field of Dreams playbook and […]

Search engine optimization (SEO) increases your visibility on search engines like Google or Bing.

In this article, we’ll cover a few important things you can do to get this process started.

Even basic adjustments are more than many practices implement and will be enough to put you at an advantage.

(more…)

How to Go Beyond an Online Business Card and Build an Effective Online Presence

These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.

But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.

This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.

(more…)

Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.

To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.

Here are four strategies that can help you get higher search results.

(more…)

When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?

What about Facebook or Twitter?

Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?

If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.

(more…)

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

(more…)

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

(more…)

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]