Posts Tagged ‘SEO’

How to Go Beyond an Online Business Card and Build an Effective Online Presence

These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch again, people will notice.

But most practices don’t have time to research the latest digital marketing trends. There are too many ever-increasing pressures they already have to keep up with.

This 3-minute guide will show you what pieces need to be in place to go beyond a dead website. You can create a dynamic online presence that will help you increase the growth of your practice.

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Working businessman searching small business typing mobile device using laptop

Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.

To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.

Here are four strategies that can help you get higher search results.

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Searching Google on a mobile phone and a laptop on a desk

When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?

What about Facebook or Twitter?

Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?

If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.

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Seven people using mobile devices

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

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Using a smart phone at a laptop

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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Man walking up stairs with briefcase

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Woman visiting a mobile website on her smartphone

Have you ever clicked a website only to realize it didn’t have what you were looking for?

You probably closed it and started looking somewhere else.

If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.

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By: Jim Rogers

Search engines are today’s most important source of information. Especially when searching for a local practice.

Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:

How long does it take to get to that first page? (more…)

Cell Phone with headphones next to it

How long does it take to get results with SEO?

It’s one of the most common questions we get from clients.

It’s a valid concern because SEO can be a significant financial investment for many practices.

But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.

For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.

Girl with hand to mouth looking at phone

Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.