Posts Tagged ‘social media’

Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

Using a smart phone at a laptop

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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Girl with yellow shirt typing on laptop

Millennials (born 1980 to 2000) are the “always-connected” generation. This tech savvy group is more active on social media than any other generation. They make-up about 80 million people in the USA and have an estimated $2.45 US trillion in spending power.

Girl with hand to mouth looking at phone

Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.

Hand holding stars

Maintaining a positive reputation can be a source of anxiety for many practices, but with the right strategy, it doesn’t have to be. Follow these tips to successfully build and improve your practice’s online reputation.

It’s now more important than ever that your practice has a stellar social media presence to connect with patients, but it can be hard to keep track of the changes in social, from the rise of video to the ever-changing Facebook Business Pages.

So the worst has happened. Your social media presence is cold in the ground. You had good intentions, didn’t you? You knew your practice was supposed to be on Facebook and Twitter, so you made sure you were represented on both, a great first step. But then you walked away, assuming that being on social […]

Time to face facts: the worst has happened. Your social media presence is cold in the ground. So what happens now?

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Beware, dear reader, and steel your nerves before venturing deeper into this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be a cautionary tale to your practice, and take heed, lest a similar gruesome fate befall […]