Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.
Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.
Which restaurant would you rather eat at?
Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.
Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.
You can use social proof online to help your practice:
- Make a strong first impression online
- Improve search rankings
- And build trust with potential patients
Read on to learn about how social proof works online and how it can help potential new patients contact your practice.