Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.
To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.
Here are four strategies that can help you get higher search results.
When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?
What about Facebook or Twitter?
Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?
If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]
Many people have asked us how to blog as a creative outlet that also helps their practice.
But it’s hard to know where to start, what to write about, and how often to write.
We’ll go over a few questions you need to ask yourself and topics to get started.
Have you ever clicked a website only to realize it didn’t have what you were looking for?
You probably closed it and started looking somewhere else.
If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.
It’s as true of medical websites as it is of fashion blogs and news outlets—one of the first places a new visitor will look for information on your site is your About page. People who come to your website are potential future patients, and your About page is where they’ll go to find out who […]