Posts Tagged ‘website’

Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.

A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.

Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.

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Notepad, pen, and business documents on a desk.

Did you know that 55% of visitors spend less than 15 seconds on a website? Users decide whether or not you’re what they’re looking for in an very short amount of time.

By making sure you answer their most important questions as quickly as possible, you can greatly increase the chances that they will stay on your website and not go somewhere else.

Here are six specific questions every visitor wants answered within 15 seconds or their visit.

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Search engine optimization (SEO) increases your visibility on search engines like Google or Bing.

In this article, we’ll cover a few important things you can do to get this process started.

Even basic adjustments are more than many practices implement and will be enough to put you at an advantage.

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Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results.

To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have to stay on their toes.

Here are four strategies that can help you get higher search results.

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When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?

What about Facebook or Twitter?

Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?

If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.

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Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Many people have asked us how to blog as a creative outlet that also helps their practice.

But it’s hard to know where to start, what to write about, and how often to write.

We’ll go over a few questions you need to ask yourself and topics to get started.

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Have you ever clicked a website only to realize it didn’t have what you were looking for?

You probably closed it and started looking somewhere else.

If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.

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