When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
Your website is your first impression in the minds of many modern patients, and you may never get another opportunity to show them the excellence of your practice. You only have a tiny window of time to convince them to stay — half of online users spend less than 15 seconds on a website. An old, outdated site can cause users to navigate away before they even get a chance to look at your services.
Check out our infographic for a simple breakdown of who’s really using their phones to to get online these days, and about your two best options for keeping up with the mobile revolution – mobile and responsive websites.
Beware, dear reader, and steel your nerves before venturing deeper into this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be a cautionary tale to your practice, and take heed, lest a similar gruesome fate befall your own website…