Back in 2019, nobody could foresee what 2020 had in store. As events unfolded and the pandemic took hold, we all had to learn to deal with a world that was changing, seemingly by the day. With change as the new constant, and social distancing the new norm, people have relied more than ever on the Internet to connect with friends and family, as well as to shop for everyday essentials and research service providers, including medical professionals. You can take advantage of this shift and reach new potential patients with the right set of online and digital tools.
What follows is an overview of some of the most important things to consider, so you can keep your practice running, growing, and even thriving, into 2021 and beyond. (more…)
Leverage these tips and tricks to jump-start your practice and start generating new appointments.
Why Now Is a Good Time to Focus on Marketing
Even though we are a long way from “normal” many practices are beginning to scale up as communities start to reopen. Although there are no manuals to reopen your practice in these unprecedented times this post serves to highlight a few things you should consider doing today to get ready for tomorrow. (more…)
One of the most effective strategies for a healthcare provider is a modern, professional website combined with search marketing solutions that match the increasing demand for healthcare services in search engines.
Because search engine optimization takes an average of four to six months to fully gain momentum, you’ll see the best results by starting as soon as possible.
Here are some of our best resources you can browse to build a foundation of understanding to implement these strategies into your online presence.
When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
Your website is your first impression in the minds of many modern patients, and you may never get another opportunity to show them the excellence of your practice. You only have a tiny window of time to convince them to stay — half of online users spend less than 15 seconds on a website. An old, outdated site can cause users to navigate away before they even get a chance to look at your services.