Practice Marketing , Website
February 17, 2017
Branding Your Practice Website
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
Website
January 25, 2017
Website Design – What’s In and What’s Out
Your practice’s website is an important factor in your marketing strategy. Many of your patients will form their first impression of your practice based on your website. What impression will potential patients glean from a stale, outdated website versus a visually appealing website designed with users in mind? Good content and a sound SEO strategy are essential, but don’t forget about the website design. Here are a few design elements you need to know before the new year.
Articles
January 11, 2017
3 SEO Myths Busted
Search Engine Optimization (SEO) has evolved in many ways over the decade. As search engines have become more precise at handling search queries, SEO strategies have changed in order to keep up. As a result, myths have begun to circulate about the effectiveness of SEO in online marketing. Here are 3 common SEO myths that you may have even heard yourself!
Articles
December 19, 2016
Responding Gracefully to Yelp Negativity – Without Violating HIPAA
Doctors, dentists and other physicians are bound by the Health Insurance Portability and Accountability Act (HIPAA) to protect their patient’s private health information. Violating HIPAA can lead to serious consequences for your practice. Read this guide before hastily responding to a negative review.
Articles
December 9, 2016
3 Reputation-Saving Tips: What Not to Do on Social Media
With just a few keystrokes on a computer, your practice’s online reputation can be built up or torn down. It’s not just negative reviews on Yelp or Google that can affect your practice. Your own social media habits can be doing more harm than good.
You know that feeling you get from a suspicious offer — you don’t know exactly what it is, but something about it just doesn’t add up. As a small business owner, you’ve developed a sixth sense when it comes to protecting your practice, and you should trust your gut.
Your website is your first impression in the minds of many modern patients, and you may never get another opportunity to show them the excellence of your practice. You only have a tiny window of time to convince them to stay — half of online users spend less than 15 seconds on a website. An old, outdated site can cause users to navigate away before they even get a chance to look at your services.
Articles
October 5, 2016
How to Build and Maintain Your Practice’s Online Reputation
Maintaining a positive reputation can be a source of anxiety for many practices, but with the right strategy, it doesn’t have to be. Follow these tips to successfully build and improve your practice’s online reputation.
It’s now more important than ever that your practice has a stellar social media presence to connect with patients, but it can be hard to keep track of the changes in social, from the rise of video to the ever-changing Facebook Business Pages.
Practice Marketing , Social Media , Tips and Tricks
December 10, 2015
4 Easy Steps to Resurrect Your Social Media Presence
So the worst has happened. Your social media presence is cold in the ground. You had good intentions, didn’t you? You knew your practice was supposed to be on Facebook and Twitter, so you made sure you were represented on […]
