Have you ever clicked a website only to realize it didn’t have what you were looking for?
You probably closed it and started looking somewhere else.
If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.
A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, and another might highly value a spacious patio, all can agree that their house will […]
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?
5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets. Tech-savvy practices take advantage of this by putting patient education materials directly on their websites. But accessibility isn’t the only benefit. Online patient education has a few perks that […]
By: Jim Rogers
If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.)
Many of them do a fine job and get results for their clients.
The problem comes when you need to specialize. Many of the companies you find on Google are generalists (which means they work with any type of client). But your practice isn’t an ordinary small business. (more…)
In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data breaches were occurring each week by March of 2016.
This poses a sobering question:
How can institutions like hospitals and healthcare facilities stay secure?
By: Jim Rogers
Search engines are today’s most important source of information. Especially when searching for a local practice.
Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:
How long does it take to get to that first page? (more…)