Your website is the foundation of your online presence and often the first impression you make to potential patients.

Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.

Here are the most important design trends our experts recommend following for 2018 and into 2019.


Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

Using a smart phone at a laptop

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.


Man walking up stairs with briefcase

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Writing on a desk with a laptop and phone

Many people have asked us how to blog as a creative outlet that also helps their practice.

But it’s hard to know where to start, what to write about, and how often to write.

We’ll go over a few questions you need to ask yourself and topics to get started.


Woman visiting a mobile website on her smartphone

Have you ever clicked a website only to realize it didn’t have what you were looking for?

You probably closed it and started looking somewhere else.

If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.


A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, and another might highly value a spacious patio, all can agree that their house will […]

Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?


3 People Using a Mobile Phone

By: Melody Gandy-Bohr

Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world.

Native advertising allows you to reach people without being invasive. This provides a seamless online experience.

Here are three reasons to add native advertising to your social marketing strategy.

Native Ads Are Relevant

If you have never noticed native ads in your feed before, it’s because they blend in so well! Native ads are in-line with subjects that your followers are already interested in. According to HubShout, 85% of Internet users don’t mind native ads.

Native Ads Boost Engagement

Content needs to be engaging. Target an audience with an interest in your industry. Targeted ads will likely have increased engagement. In fact, native ads are clicked on 53% more frequently than typical display ads.

That’s the beauty behind native ads — they’re beneficial to both your practice and your followers.

Native Ads Help Drive SEO

Many marketers believe that social media has an influence on search engine ranking. This means Google is paying attention to your trending social media posts. This drives traffic to your website, boosting your practice’s SEO performance.

Native ads can improve almost all aspects of your online marketing campaign. Successful ads are baked into your social media content like chocolate chips in a cookie. They blend in enough to complement the cookie without taking over. And provide a sweet end result for your online marketing.

Contact Officite today to learn more about using social media strategy. We would be more than glad to help. (more…)

5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets.  Tech-savvy practices take advantage of this by putting patient education materials directly on their websites. But accessibility isn’t the only benefit. Online patient education has a few perks that […]