Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, and if you aren’t growing your online presence, you’re losing patients to practices that are. […]
By: Jim Rogers
If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.)
Many of them do a fine job and get results for their clients.
The problem comes when you need to specialize. Many of the companies you find on Google are generalists (which means they work with any type of client). But your practice isn’t an ordinary small business. (more…)
In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data breaches were occurring each week by March of 2016.
This poses a sobering question:
How can institutions like hospitals and healthcare facilities stay secure?
By: Jim Rogers
Search engines are today’s most important source of information. Especially when searching for a local practice.
Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:
How long does it take to get to that first page? (more…)
How long does it take to get results with SEO?
It’s one of the most common questions we get from clients.
It’s a valid concern because SEO can be a significant financial investment for many practices.
But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
It’s a bit of a trick question. The best time to reach new patients is the time that they choose for themselves. To be visible when they make that choice, you’ll need to rank high in the search results that they’ll find. (more…)
The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a few simple mistakes can land you in legal hot water? (more…)