Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use the internet is always changing. And if your website is too outdated, it can cause […]
By: Jim Rogers
If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.)
Many of them do a fine job and get results for their clients.
The problem comes when you need to specialize. Many of the companies you find on Google are generalists (which means they work with any type of client). But your practice isn’t an ordinary small business. (more…)
In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data breaches were occurring each week by March of 2016.
This poses a sobering question:
How can institutions like hospitals and healthcare facilities stay secure?
By: Jim Rogers
Search engines are today’s most important source of information. Especially when searching for a local practice.
Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:
How long does it take to get to that first page? (more…)
How long does it take to get results with SEO?
It’s one of the most common questions we get from clients.
It’s a valid concern because SEO can be a significant financial investment for many practices.
But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.