Practice Marketing , Web , Website
August 1, 2018
3 Ways to Strengthen Your Online Reputation
Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street. Through one restaurant window, you see a few patrons at […]
Search Marketing , Uncategorized , Web , Website
July 13, 2018
How Users Search for a Practice on the Web: Past and Present
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over […]
Creative , Tips and Tricks , Website
June 25, 2018
Blogging: A Creative Outlet That Helps Your Practice
Many people have asked us how to blog as a creative outlet that also helps their practice. But it’s hard to know where to start, what to write about, and how often to write. We’ll go over a few questions […]
Mobile , Practice Marketing , Web , Website
June 15, 2018
How to Make Sure Patients Don’t Leave Your Website
Have you ever clicked a website only to realize it didn’t have what you were looking for? You probably closed it and started looking somewhere else. If this happens when patients visit your website, it will increase your bounce rate, […]
A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, […]
Mobile , Search Marketing , Website
May 1, 2018
Optimized Sites, Mobile Searches Correlate to Client Growth
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?
Social Media
April 16, 2018
3 Benefits of Native Advertising in Social Media
By: Melody Gandy-Bohr Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world. Native advertising allows you to reach people without being invasive. This provides a seamless online experience. Here are three reasons to add […]
Articles , Practice Marketing , Website
March 13, 2018
5 Ways Online Patient Education Makes your Practice Better
5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets. Tech-savvy practices take advantage of this by putting patient education materials directly on their […]
Search Marketing , Social Media , Social Networking , Website
March 1, 2018
4 Signs Your Website Has Met Its Expiration Date
Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use […]
Practice Marketing , Search Marketing , Social Media , Uncategorized
February 15, 2018
How to Market Your Practice in 2018
Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, […]
