By: Jim Rogers If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.) Many of them do a fine job and get […]
In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data […]
By: Jim Rogers Search engines are today’s most important source of information. Especially when searching for a local practice. Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination […]
How long does it take to get results with SEO? It’s one of the most common questions we get from clients. It’s a valid concern because SEO can be a significant financial investment for many practices. But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website. For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
It’s a bit of a trick question. The best time to reach new patients is the time that they choose for themselves. To be visible when they make that choice, you’ll need to rank high in the search results that […]
The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a […]
The world of practice marketing is a lot different than it was 10 years ago. Though word of mouth is still very powerful, many of your patients will have found you somewhere on the internet. Believe it or not, where they find you online can change how they view your practice, and can even influence whether or not they schedule an appointment.