ESignatures , HIPAA , Secure Emails , Secure Forms , Security , Website
February 25, 2020
How to Safeguard Personal Health Information Online
Working in the field of healthcare, you receive protected health information (PHI) from patients on a regular basis. This most often takes place via intake or consent forms or by communicating with your patients over email. Because you’re subject to […]
HIPAA , Reviews , Security , Social Networking
January 15, 2020
A Look at the Way HIPAA Impacts Digital Marketing
Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities. This includes responding to online reviews and other feedback. And because 89% […]
Call Tracking , Healthcare Listings , Patient Education , PPC , Reputation Management , Search Engine Optimization , Security , Social Media , Social Networking , Website Design
December 31, 2019
Healthcare Practices: Get Improved Results from Online Marketing in 2020
If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most […]
Content Marketing , Website
November 25, 2019
Digital Marketing Resources to Help Your Practice Grow
Building an effective website that holds the attention of viewers, answers their most important questions, and leads them to schedule an appointment is a challenging task. The following is a short (but helpful) list of the most important pieces of […]
Content Marketing , Directories , Search Engine Optimization , Search Marketing , Website
October 28, 2019
How to Take SEO Even Further
You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new patient is searching for a practice online. Search engine optimization is one of the […]
PPC , Search Engine Optimization , Search Marketing , Social Media , Social Networking , Website
September 15, 2019
The Healthcare Marketing Playbook
Before the evolution of modern internet technology, a practice could be successful from word of mouth recommendations and traditional advertising. But today, your future patients are looking for your practice online, and use services such as search engines, mobile apps, […]
Blogging , Content Marketing , Practice Marketing , Search Engine Optimization , Social Media , Social Networking , Website
August 15, 2019
8 Ways To Completely Revamp Your Online Reviews
84% of people trust an online review as much as a personal recommendation from a friend or family member. This includes reviews for healthcare practices. But monitoring reviews and directory listings can require a significant time commitment. Because of this, […]
Mobile , Patient Education , Search Engine Optimization , Website
July 30, 2019
Increase Engagement, Rankings, and Outcomes with Patient Education
Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking. A successful practice’s website will offer information to help for […]
Content Marketing , Mobile , Search Engine Optimization , Search Marketing , Voice Search , Website
June 15, 2019
How Directory Listings Affect Your Online Presence
When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings. Does this mean that it’s not necessary to invest in your website? Not at all. You […]
Website
May 22, 2019
6 Important Questions Your Healthcare Website Must Answer in 15 Seconds or Less
Did you know that 55% of visitors spend less than 15 seconds on a website? Users decide whether or not you’re what they’re looking for in an very short amount of time. By making sure you answer their most important […]
