Searching Google on a mobile phone and a laptop on a desk

When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?

What about Facebook or Twitter?

Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?

If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.

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Seven people using mobile devices

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

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Your website is the foundation of your online presence and often the first impression you make to potential patients.

Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.

Here are the most important design trends our experts recommend following for 2018 and into 2019.

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Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

Using a smart phone at a laptop

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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Man walking up stairs with briefcase

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Writing on a desk with a laptop and phone

Many people have asked us how to blog as a creative outlet that also helps their practice.

But it’s hard to know where to start, what to write about, and how often to write.

We’ll go over a few questions you need to ask yourself and topics to get started.

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Woman visiting a mobile website on her smartphone

Have you ever clicked a website only to realize it didn’t have what you were looking for?

You probably closed it and started looking somewhere else.

If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.

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A good website has a lot in common with a good house. There are a world of possible amenities and features in both, and every potential buyer will have different priorities. While one homebuyer might prioritize gas stoves over electric, and another might highly value a spacious patio, all can agree that their house will […]

Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?

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