Social Media
April 16, 2018
3 Benefits of Native Advertising in Social Media
By: Melody Gandy-Bohr Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world. Native advertising allows you to reach people without being invasive. This provides a seamless online experience. Here are three reasons to add […]
Articles , Practice Marketing , Website
March 13, 2018
5 Ways Online Patient Education Makes your Practice Better
5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets. Tech-savvy practices take advantage of this by putting patient education materials directly on their […]
Search Marketing , Social Media , Social Networking , Website
March 1, 2018
4 Signs Your Website Has Met Its Expiration Date
Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use […]
Practice Marketing , Search Marketing , Social Media , Uncategorized
February 15, 2018
How to Market Your Practice in 2018
Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, […]
By: Jim Rogers If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.) Many of them do a fine job and get […]
In early 2016, PBS called healthcare hacking an “epidemic,” citing the biggest cybersecurity breach in healthcare, along with dozens of others scattered throughout the year. The U.S. Department of Health and Human Services estimated that an average of four data […]
Search Marketing
December 15, 2017
The Simple Truth About Winning Top Search Results
By: Jim Rogers Search engines are today’s most important source of information. Especially when searching for a local practice. Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination […]
Social Media , Website
November 7, 2017
What Is Patient Engagement And Why Does It Matter?
Keeping patients engaged with your practice makes better health outcomes much more likely. Engaged patients also report higher levels of satisfaction with their dentist. It can be hard to keep them engaged when many only come to your practice for a few appointments per year.
Here is what you can do to keep patients engaged between appointments.
Search Marketing , Website
November 7, 2017
SEO: When Will I See Results?
How long does it take to get results with SEO?
It’s one of the most common questions we get from clients.
It’s a valid concern because SEO can be a significant financial investment for many practices.
But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.
It’s a bit of a trick question. The best time to reach new patients is the time that they choose for themselves. To be visible when they make that choice, you’ll need to rank high in the search results that […]
