Search Marketing , Social Media
August 29, 2017
3 Benefits of Employee Advocacy on Social Media
You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence?
Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.
Social Media , Website
August 29, 2017
3 Steps to Reach Millennials on Social Media
Millennials (born 1980 to 2000) are the "always-connected" generation. This tech savvy group is more active on social media than any other generation. They make-up about 80 million people in the USA and have an estimated $2.45 US trillion in spending power.
The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a few simple mistakes can land you in legal hot water?
Search engine optimization is constantly evolving, making optimizing a website a challenge even for SEO experts. These experts agree that a strong SEO strategy is more important than following the latest trend. Meta tags are the foundation of on-page SEO, title tags being the most important.
Mobile-friendly websites are a necessity in today’s online marketing. Your patients are just like you, too busy to be tied down to a desktop computer. It’s no wonder that more than 65% of digital media time is represented by mobile usage. While desktops are still commonplace, mobile now dominates the market.
Website
April 30, 2017
What Makes a Good Practice Website?
By: Melody Gandy-Bohr Today, online users are experts at navigating websites. Users scan websites in a matter of seconds to find what they’re looking for or leave the site if it’s not relevant to their search. That split decision to […]
Social Media , Social Networking
April 15, 2017
The Social Media Overshare: What Not to Say on Social Media
By: Melody Gandy-Bohr An active social media presence is a valuable part of any online marketing strategy. In a recent study, 78% of consumers said that a company’s social media posts impact their purchases. It’s an effective way to build […]
Practice Marketing , Search Marketing , Social Networking , Website
March 16, 2017
Getting the Word Out: 4 Simple Ways to Promote Your Practice Website
Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.
Practice Marketing , Website
March 2, 2017
Your Crash Course to Website Stats
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.
Practice Marketing , Website
February 17, 2017
Branding Your Practice Website
As a practice owner, you know that if your practice need a professional website to present the best possible first impression to potential patients. Branding your practice effectively supports that impression across all media associated with your practice, from your website to your social media accounts all the way down to your business cards. Your brand should represent your practice consistently with an instantly recognizable logo and design. Here are a few tips for effectively branding your practice website.
