Cardiology Practice Marketing | Grow Your Practice With These 10 Tips
As a cardiologist, if you want to grow your practice, word of mouth alone, and even referrals, isn’t going to cut it anymore. You need to find a way to get found online and to make an impression so that you stand apart from other cardiologists and other practices in your area. To show them that you are different.
By employing the following proven cardiology marketing strategies, you can make that impression, attract more patients, and achieve your practice’s business goals.
The below strategies have been tested by healthcare services worldwide, and have been proven to produce exceptional results. Every tip is essential. Make sure you read to the end. You’ll thank us later.
10 Marketing Tips To Grow Your Cardiology Practice
1) Master Search Engine Optimization (SEO)
Local SEO is a proven means of improving your visibility on Google and your practice’s online presence. Once you master the process of generating relevant keywords based on your environment, your content will start to attract potential patients to your website and your practice.
While it takes a little time to achieve optimal results, researching relevant keywords, and fine-tuning your content will help your website climb higher and higher in search results. As a result, you’ll get found by more potential patients in your area and see an uptick in the number of new patients that walk in your office door.
It’s a long-term strategy that doesn’t produce results overnight, but it is a necessary one to ensure the success of your practice.
2) Utilize Social Media Platforms
Social media platforms help you reach a broader audience quickly, all for free. As the Internet evolved, social media became an integral part of it because of the number of people within the system. If you want to create awareness about your brand, you need to leverage all the advantages of social media platforms such as Facebook.
You must understand the peculiar features of each social media platform when creating awareness. Facebook has the largest audience, Instagram is more image-focused, and Twitter functions differently from both. Each has a slightly different audience. You need to recognize the opportunity that each one offers you and leverage them accordingly.
3) Optimize Your Website For Mobile
As the web has evolved, so have its users; visitors to your site demand more than they did even a couple of years ago. They expect a seamless, effortless experience and you need to make sure your website offers what they expect. If they have an experience on your website that isn’t optimal, users will expect a sub-optimal experience at your office as well. This is where you can lose patients before they even contact your office.
Make sure your website is highly responsive and just as easy to use on mobile devices as it is on a computer, as more and more people use their devices to go online. By staying on top of technological developments, such as the emergence of mobile browsing, you will not only speak to potential patients in the way that they want to be spoken to, but you will also reach more of them.
4) Use Google Ads & Social Ads To Generate Leads
Using Facebook ads manager and Google paid search ads can help you target potential patients and reach them immediately. Your Google ads work like SEO, only, where Organic SEO is a long-term strategy, paid Google ads provide instant (albeit short-term) results. You can even structure your Google ads based on geographical areas, to make sure that you are optimizing the efficacy of your ad spend.
Facebook paid ads manager uses your patients’ profiles to accurately target your ideal audience and then presents your ads directly in their feed, all but assuring that they get seen.
5) Generate New Patient Reviews
When patients are looking for a cardiologist, they want to know that the doctor they choose is a qualified healthcare professional. Reputation matters. And these days, patients are just as likely to trust online reviews as individual recommendations when it comes to picking a new doctor. That is why online reviews are so important.
There are many places where you can gather online reviews — such as WebMD, Google, and other trusted sites. But it is key that you connect these sites to your website so that reviews generated there show up on your site, and vice-versa. In general, the more reviews that show up online, the more potential patients will feel they can trust you. And the more likely you are to earn their trust, the more likely you will be to earn their business.
6) Leverage Email Marketing
Send out free health tips, current heart health-related news stories, and newsletters and updates to patients. It can not only help you check up on your patients, but can also create awareness of your services and establish your cardiology practice as one that is genuinely concerned about its patients’ health.
7) Create Consistent Online Content For Your Patients
Cardiology marketing works best when you regularly create and post consistent, relevant online content. Some topics that you can address include speaking to some of the common cardiology challenges that patients face or providing advice on how patients can live a healthier and more fulfilled life.
It can be difficult to come up with topics and relevant content, but setting and maintaining a regular schedule can help you stay top of mind among cardiologists. Think ahead about what you want to talk about, and then stick to the schedule.
8) Attract Patients With Video Medical Marketing
This is one of the most effective marketing strategies that you can use to promote your cardiology clinic. Getting your physicians to create video content can help improve reputation management and increase the confidence that patients have concerning your cardiology practice.
Visual content engages more senses and, therefore, is better comprehended and retained by potential patients than text or images alone. You can post a video on YouTube and, from there, you can import it into your other online venues, including your website and Facebook page, to reach even more potential viewers.
9) Track Your Performance
Your cardiology marketing plan can only be effective if it’s based on solid research and you know your goals. Make sure that you use relevant, accurate data when drafting your plan and make sure you know what you want to achieve.
But that’s just the start. Make sure you track your data so you know whether or not your plan is doing what it was created to do. You can use Google Data Studio or CRM to track the potential patients’ journey through the sales funnel, from awareness to conversion. Use the numbers to make tweaks and improve your marketing campaigns.
10) Employ Marketing Experts
Mastering cardiology marketing practices can be complicated, which is why it’s important to secure the services of marketing experts. These professionals can not only save you time and headaches but will also create more effective campaigns.
Just like you, they are professionals who know the strategies, techniques, and how to employ them to get you the best results and attract local patients who need the services that you provide.
You handle the patient care, let the marketing experts handle the marketing.
Follow these proven cardiology marketing tips to set yourself apart from other cardiologists in your area and start attracting the new patients that your practice needs.
Sure, some are easy to employ, and you or your office staff can do those yourselves. But remember, just like you are the expert in heart health, cardiology marketing professionals are the experts in how to get you found. Trust them to know how to most effectively use the above techniques and get you the best results for your practice.