Archive for the ‘Practice Marketing’ Category
Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.
Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.
Your website is the foundation of your online presence and often the first impression you make to potential patients.
Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.
Here are the most important design trends our experts recommend following for 2018 and into 2019.
Have you ever clicked a website only to realize it didn’t have what you were looking for?
You probably closed it and started looking somewhere else.
If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.
5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets. Tech-savvy practices take advantage of this by putting patient education materials directly on their websites. But accessibility isn’t the only benefit. Online patient education has a few perks that […]
By: Jim Rogers
If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.)
Many of them do a fine job and get results for their clients.
The problem comes when you need to specialize. Many of the companies you find on Google are generalists (which means they work with any type of client). But your practice isn’t an ordinary small business. (more…)
Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.