Archive for the ‘Practice Marketing’ Category

Seven people using mobile devices

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

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Your website is the foundation of your online presence and often the first impression you make to potential patients.

Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.

Here are the most important design trends our experts recommend following for 2018 and into 2019.

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Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

Using a smart phone at a laptop

Let’s imagine for a moment that you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you’re walking down the street.

Through one restaurant window, you see a few patrons at their tables and not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting a table tonight.

Which restaurant would you rather eat at?

Most likely, the one with more patrons. We use these cues as a shortcut for making decisions – it’s called social proof.

Social proof works much the same way online as offline. A healthcare practice isn’t the same type of business as a restaurant. But people want social proof no matter which type of business they’re looking for.

You can use social proof online to help your practice:

  • Make a strong first impression online
  • Improve search rankings
  • And build trust with potential patients

Read on to learn about how social proof works online and how it can help potential new patients contact your practice.

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Woman visiting a mobile website on her smartphone

Have you ever clicked a website only to realize it didn’t have what you were looking for?

You probably closed it and started looking somewhere else.

If this happens when patients visit your website, it will increase your bounce rate, which could harm your search rankings over time.

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5 Ways Online Patient Education Makes your Practice Better Thanks to smartphones, 77% of American adults have the answer to almost any question in their pockets.  Tech-savvy practices take advantage of this by putting patient education materials directly on their websites. But accessibility isn’t the only benefit. Online patient education has a few perks that […]

Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, and if you aren’t growing your online presence, you’re losing patients to practices that are. […]

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By: Jim Rogers

If you do a Google search for marketing companies, you’ll get more results than you could ever sort through in a lifetime. (I tried and got 9,420,000 results.)

Many of them do a fine job and get results for their clients.

The problem comes when you need to specialize. Many of the companies you find on Google are generalists (which means they work with any type of client). But your practice isn’t an ordinary small business. (more…)

Girl with hand to mouth looking at phone

Exposure is everything, especially where your practice is concerned. It can be difficult to stand out with from an increasing number of competitors, and an effective online marketing strategy is vital. Your practice website can go a long way toward bringing new patients through your door, but those patients have to find your site first. Read on for 4 easy ways to promote your practice website, increase online traffic, and earn new patients.

Officite - Girl looking at healthcare websites

Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance.