Category: Practice Marketing

In an era where a strong digital presence can significantly impact a medical practice's ability to attract new patients, the importance of a well-optimized website is hard to overstate. The...

News outlets have been reporting an increase in the number of foot-related injuries since the pandemic struck, highlighting the growing need for effective podiatry marketing strategies. Orthopedic surgeon Dr. Michael...

1. Create “How To…” Guides: Patients frequently turn to Google with "How to" queries, ranging from managing a sunburn to recognizing the signs of type 2 diabetes. By creating "How...

If your practice isn’t online, it’s getting overlooked by 62% of people who go online to search for health information.1 If done right, a practice website can land you more...

The advent of healthcare consumerism has significantly transformed the marketing strategies employed by healthcare practitioners from all specialties, including dermatologist marketing. Many contemporary clients seek a technologically advanced healthcare experience,...

All independent medical practitioners strive toward excellence. How do you show that you provide pediatric healthcare best, then? The families and carers of pediatric patients put a lot of stock...

Marketing in the healthcare industry has matured into a nuanced method of connecting with patients at every point along the care continuum. Patients are more eager to take charge of...

New Patients Are Looking For You Online TV, radio, and newspaper ads were once enough to get new patients flowing through your healthcare practice’s door. However, some of these traditional...

A recession refers to a significant downturn in economic activity and growth in a country. One of the leading causes of recession is reduced consumption and investments, as corporations and...

Any form of marketing that employs electronic media and devices can be considered digital marketing. In the broader digital marketing industry, experts craft specialized messages and measure their impact over...