Category: Blogging

1. Create “How To…” Guides: Patients frequently turn to Google with "How to" queries, ranging from managing a sunburn to recognizing the signs of type 2 diabetes. By creating "How...

Marketing in the healthcare industry has matured into a nuanced method of connecting with patients at every point along the care continuum. Patients are more eager to take charge of...

The Need-To-Knows of Search Even if you get most of your patients through word of mouth or referrals, getting on the front page of search engines should be a priority...

Before digital communication became commonplace, traditional marketing practices included the production of flyers, brochures, posters and newspaper inserts. These are all examples of content marketing.  Digital communications adds blog posts,...

Blogging is an effective way to attract patients and stand out online. And it only requires a small time and financial commitment. Your blog will pay off long term, too....

Many people have asked us how to blog as a creative outlet that also helps their practice. But it's hard to know where to start, what to write about, and...