Understanding SEO (search engine optimization) is critical for growing a modern medical practice. With nearly 5% of daily Google searches being health-related, the internet significantly influences how patients find healthcare...
If your practice isn’t online, it’s getting overlooked by 62% of people who go online to search for health information.1 If done right, a practice website can land you more...
Who hasn't heard of OpenAI and ChatGPT? The ongoing international dialogue about artificial intelligence has become a fever pitch for months. The number of commentators has increased, and people now...
Marketing in the healthcare industry has matured into a nuanced method of connecting with patients at every point along the care continuum. Patients are more eager to take charge of...
New Patients Are Looking For You Online TV, radio, and newspaper ads were once enough to get new patients flowing through your healthcare practice’s door. However, some of these traditional...
A recession refers to a significant downturn in economic activity and growth in a country. One of the leading causes of recession is reduced consumption and investments, as corporations and...
Any form of marketing that employs electronic media and devices can be considered digital marketing. In the broader digital marketing industry, experts craft specialized messages and measure their impact over...
The Need-To-Knows of Search Even if you get most of your patients through word of mouth or referrals, getting on the front page of search engines should be a priority...
Did you know that there are roughly 3.5 billion Google searches every day? And nearly 5% (or 175 million!) of those searches related to health topics? That's why it’s so...
In the past, word-of-mouth referrals and repeat patients were the most reliable ways to grow and sustain any medical practice. But in the age of the internet, online strategies are...