Archive for the ‘Medical’ Category

Your website is the foundation of your online presence and often the first impression you make to potential patients.

Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.

Here are the most important design trends our experts recommend following for 2018 and into 2019.

(more…)

In last week’s post, we reviewed some basic strategies to help guide a successful social media campaign. Today, we’re revisiting that topic and adding a little more fuel to the fire. As it turns out, your practice’s social media presence has a few things in common with a personal page. And while business is still […]

Social media is an essential part of every healthy Web Presence. You’ve probably heard that by now, especially if you’re reading this blog. Despite the repetition, sometimes it can still feel like an empty claim. But it’s far more than a fad. It’s bigger than ever, and the business world knows it. In 2012, 75% […]

If you or a company you’ve partnered with is managing your search engine optimization (SEO) efforts, then you may want to take a few minutes to review its progress.  SEO is universally considered one of the most effective techniques you can employ to generate new traffic and patients from your website.  An improper strategy, however, […]

Whether you’re writing for your practice website, your blog, an office newsletter or a flyer, the content included on your marketing materials will play an important part in communicating who you are and what your practice can offer to your existing and potential patients. When writing copy for your medical practice, keep these tips in […]

Implementing a robust online marketing strategy is one of the best investments a medical practice can make. However, it takes a certain level of commitment and skill to be effective. Here are three bad online marketing habits that a practice should avoid in order to maintain a productive Web presence. Idle Efforts There’s no such […]

How easily and frequently potential patients find your website relies greatly on how visible it is in the search engine’s search results.  Websites that rank higher get more traffic than those sites buried several pages back.  More importantly, increased website traffic translates to more new patient appointments for your office. To achieve a good ranking […]

Spring has sprung, which means it’s that time of the year again. Time to clean out those closets, garages and attics and reorganize the clutter you’ve accrued since last year’s big clean. In the midst of all of your cleaning, don’t forget to freshen up your medical website and put some shine back into your […]

Online, your competition is fierce. You can’t hope to compete with other practices if your website is mediocre. Going a step further than the generic sites can show that your expertise is invaluable. Prove to site visitors that you are an industry authority by providing materials for patient education. This can take the form of […]

Medical websites have gone from merely convenient to necessary. As they evolve, it’s important to keep your medical website one step ahead in terms of functionality. The Dark Days Before the Internet Take a minute and think about finding a doctor without your computer. Sure, it can be done, but it’s just so much easier […]