Archive for the ‘Uncategorized’ Category

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As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, and if you aren’t growing your online presence, you’re losing patients to practices that are. […]

You already know mobile is important – maybe you have a smartphone yourself. If so, you’ve already seen the vast differences between a website that is mobile-ready and a website that isn’t. On websites that can’t adjust for a smaller screen size, you have to scroll, pinch and fumble with tiny menu buttons with your thumb, which suddenly feels way too big for the job!

A thumb-friendly, mobile-optimized website is no longer just a useful tool – it’s now essentially a requirement. Earlier this year, Google started giving websites that were mobile-capable priority over those that were not. Practices with mobile-ready websites will be ranked above practices without them, and that makes mobile a must.

Curious what you can do to catch up? Check out our infographic for a simple breakdown of who’s really using their phones to to get online these days, and about your two best options for keeping up with the mobile revolution – mobile and responsive websites.

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Check out our infographic for a simple breakdown of who’s really using their phones to to get online these days, and about your two best options for keeping up with the mobile revolution – mobile and responsive websites.

Beware, dear reader, and steel your nerves before venturing deeper into this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be a cautionary tale to your practice, and take heed, lest a similar gruesome fate befall your own website…

A long time ago, your website may have been a work of art. But unlike fine wines and cheeses, websites only get worse with age. The world of technology moves so fast that trying to keep your website current can feel exhausting, especially when you have a practice to run. So how do you know […]

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January 24th, 2013 by officite_admin

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