When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.
Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.
But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.
Send More Traffic to Your Website
You’ve likely used an online directory listing to find a local business before. Google My Business and Yelp are two of the most common ones. There are also directories that specialize in healthcare practices, like the WebMD Doctor Directory.
Whether a patient is searching for a practice in their area or your practice specifically, they are more likely to land on one of your practice listings than on your website.
Because these directory entries are included in search engine results, they are an important part of the online patient journey that leads them to your practice.
Listings Affect SEO Results
Your goal is to make it as easy as possible for people to contact your practice. Filling out your directory listing completely and keeping them consistent may feel time-consuming, but it’s worth it in the end because it can boost your SEO results.
Making sure that your information is accurate and consistent across all your listings is important because it signals to search engines that you have a higher level of credibility than a practice that has not maintained its listings.
This can result in improved rankings since search engine algorithms use accuracy and consistency as a search ranking factor.
Accuracy Affects Mobile Searches
Voice and mobile searches are three times more likely to be for a local business than any other type of search (Search Engine Watch).
Maintaining accurate and up-to-date practice listings on all the major listing sites in your industry are especially crucial for mobile searches.
Updated, content-rich practice listings can make all the difference between you and your competitors ranking on voice search for one reason: user intent.
Voice and mobile users are usually looking for specific information like address, phone number, and hours of operation.
When people do a local search, they often contact or visit that business within one hour of finding practice information online, so you want to make sure your online presence is mobile- and voice search friendly.
Listings Management Makes Things Easier
Inaccurate or duplicate listings are a common problem with online listings. Even if you’re careful, many listing errors can be caused by “bots” that search the web and create or replace information automatically without your knowledge.
Needless to say, these bots don’t have the intuition of a human and often get data wrong. If someone searches for your practice and gets outdated or inaccurate information, it could cause a bad patient experience before they even walk through your doors.
To save time, consider using reputation tracking software like Officite’s Reputation Tracker Plus. We help you keep control of your practice information on over 60 maps, apps, and online directories that patients use most.
If you’d like to learn more about online listings, mobile, and voice search, download our white paper: Why Voice Assistants Matter to Healthcare.