Medical Website Design Techniques Every Doctor Should Consider for Their Practices’ Website
As the world moves deeper into the “digital age,” healthcare professionals who have not yet built a website for their practice will find themselves falling behind. For doctors, physicians, and other healthcare providers, an investment in your medical website is essential to growing your practice.
But just having “a website” for your medical practice isn’t enough anymore. Users, and the Internet itself, have become too evolved for a basic page or two to make a difference. A truly modern website should be designed around functionality and grounded in the user experience. Paired with the appropriate marketing strategies and techniques, your medical website will stand out. It will not only help you raise your profile but also improve your practice’s online reputation. When more people get exposed to your website, you’ll attract more potential patients who will schedule appointments, which will ultimately benefit your practice.
Having a Modern Design for Your Medical Website
Frequently, the first exposure that potential patients have to your practice is through your website. Since a lot is riding on that first impression, there are a few things you should do to make sure that your site makes a positive one.
Keeping your Website Design On-Trend
Your website design should not only be custom to your branding as a medical practice, but it should also follow current design trends. It’s a good way to make your website appear timely and also helps set your practice apart from your competitors.
Using a Central Content Management System
To improve the user experience, your website content should be consistent across all platforms. Using a central content management system helps assure that when a potential patient searches for the name of your clinic, one of your doctors, or anything else associated with your practice, there are no discrepancies in how you show up. This consistency makes it easier for potential patients to find you online and also improves web search performance — bringing you higher up in search results.
Regularly Updating Content
When visitors know that you might have something new to share, they will keep coming back to check-in. That is why it’s important to add and update your website content regularly.
Posting the latest healthcare news as it relates to your practice and your patients is one strategy that can be very effective. You can also highlight your knowledge by creating your blog posts, or sourcing articles from trusted medical associations. It allows patients to use your medical website as a resource tool, which helps you improve your online presence and further establish your specialty in the medical field.
If you know how to use the right keywords to do some basic search engine optimization (SEO), regularly publishing relevant content can provide a big lift to your website’s search engine ranking.
Protected and Streamlined Medical Information
Healthcare information is sensitive and needs safeguards, following privacy laws and standards to avoid the risks of data leaks and breaches. These are some measures your medical practice needs to ensure data privacy and security.
Ensuring that your website has a Secure Sockets Layer (SSL) guarantees that all information passed between the web server and the browser remain encrypted and private.
ADA Compliant Procedures
ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. This law prohibits discrimination against anybody who has a disability. It requires you to design your website to be useable by people who have any number of disabilities.
Some of these accommodations may include using easier-to-read fonts, large font sizes, providing text transcripts for video and audio, alt tags for images, and other features.
Your website tools should anticipate and be customized for the needs of your patients. One of the key features of any medical website should be a patient portal. The patient portal serves as a single location where your patients can book appointments, fill out forms, access patient information, and perform other necessary tasks, and includes all necessary links, sites, and services.
These tools also help your website rank higher when searched online because the security measures that protect the flow of information on your website help the Google algorithm recognize your site as a legitimate, reliable medical practice resource.
Importance of Functionality
Every doctor’s website should be designed with the patient’s needs in mind. Here are some ways to improve your website’s functionality and, by extension, your patient’s online experience.
Mobile Responsive & Cross-Browser Compatibility
With the increasing ubiquity of mobile devices, your website needs to be able to adjust for the smaller screen sizes and touch functionality of smartphones, tablets, and similar devices. It should also be compatible with different browsers and be accessible for all.
Easy to Navigate User Interface
Integral to your website’s design should be its usability. It needs to be easy to navigate with easy-to-find, easy-to-use menus and navigation. If potential patients can’t learn more about your services or locate the information they are looking for quickly and easily, they may get frustrated and leave your site. Therefore, your site should have intuitive features that provide your users with a seamless and stress-free experience.
Design & Function Works Together To Attract New Patients
Get Ranked Higher
With a modern design that works seamlessly and the backing of the appropriate marketing tools (such as SEO), your medical practice’s website should consistently appear towards the top of the search results. And when you include relevant content, people are more likely to keep coming back to your website instead of going to others. This relevancy helps your site rank higher not only on Google but on any search engine.
Improve Patient Conversion Rates
Your website’s goal is to attract more people because of its presentable and intuitive design and to make it easier for people to avail themselves of any services and information that they’re looking for. And when your patients can find what they need, that means that they can find you as well. And once they do, they are more likely to come through your office door.
Summing It All Up
It’s important to constantly innovate if you want your medical website to stand out from the rest. When your website is uniquely designed to your brand and created with patient needs in mind, your medical practice will grow exponentially. Officite has the skills and the tools to help you take your medical website to the next level.
To learn more about our solutions and explore our design gallery, click here.