A strong search marketing plan utilizes SEO and PPC (Pay-Per-Click) ads together to boost the plan’s effectiveness. PPC ads are a form of paid advertising through search engines like Google. You place monetary bids for keywords to come up in search results and only spend when your ads are clicked on. Officite creates ads that showcase your practice to encourage users to click through to your website.
SEO and PPC combined makes the difference between your website being buried pages back to appearing where patients will actually see it! Search marketing is both an art and a science, requiring specialized skill. Officite can help you develop a comprehensive program that produces results while accommodating your budget.Contact us now to learn more about how a balanced practice search marketing program can turn your website into a workhorse.
Why Paid (PPC) & Organic (SEO) Search Marketing Are Both Important
Combining SEO and PPC ads increases exposure on search engine results pages. Since the first two results are usually PPC ads, you can significantly increase traffic by appearing in both organic and paid search results.
Analyzing keyword data from SEO and PPC ads helps identify the best keywords for your campaigns. Choose the keywords with the highest conversion rate in both sets of data to streamline your marketing strategy.
SEO and PPC ads are two sides of the same coin. Test organic keywords, title tags and page content by running a PPC ad to get immediate results. Determine what works and apply it to website pages to rank organically.