By: Melody Gandy-Bohr
Your website is your first impression in the minds of many modern patients, and you may never get another opportunity to show them the excellence of your practice. You only have a tiny window of time to convince them to stay — half of online users spend less than 15 seconds on a website. An old, outdated site can cause users to navigate away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that it’s time for updated functionality and a new look.
Your Website Isn’t Responsive
According to Google, more searches take place on mobile devices than on computers in 10 countries, including the US. Mobile search is dominating the Internet, and if your website isn’t properly optimized, you are losing out on a large portion of your target audience. A website that doesn’t render well on a mobile device will cause a bad user experience for visitors and damage your practice’s SEO goals. If you haven’t already, upgrade your site to a mobile-responsive design to encourage site visitors to stick around.
It Takes Forever to Load
A slow-loading website can be annoying, especially to a generation accustomed to the instant gratification that the Internet provides. This will greatly increase your bounce rate, or the percent of visitors who leave your website almost immediately, and create a negative user experience. However, your site speed could also be affecting your website ranking. Among the many factors that define its ranking algorithm, Google takes site speed into consideration. This is just one small part of Google’s algorithm, but since it can be easily fixed with an updated website, there’s no reason to hurt your own rankings by letting it go.
Your Analytics Are Terrible
The numbers don’t lie; if your website data is showing that visitors are leaving your website without engaging, an update is needed. Usually this means that your outdated content or aesthetics aren’t meeting your users’ needs. A website that isn’t converting visitors into patients is not doing its job. Take a look at your website analytics and consider an upgrade to improve conversion rates.
You Can’t Remember the Last Time You Updated
There’s no shame in being a little neglectful of your website. As a practice owner, it can be challenging to find time in your busy day to spend on your online marketing strategy. If it’s been a few years since you’ve touched your website, it’s long overdo for an update. Website design trends and SEO techniques change often, which can leave your website far behind the competition. Your practice has probably changed as well. Whether you have new staff members, services, or an additional location, you’ll no doubt have plenty to add if you want to keep your patients up to speed.