Your bio is an important part of your website. It is a reflection of who you are as the physician, and it provides your patients a quick, detailed account of your background and qualifications. It’s no surprise that it can be an intimidating task to prioritize your entire professional life in just a few paragraphs.
Here are a few tips for creating a great bio for your website.
•Write in the third person, as if someone else was talking about you.
•Keep it brief. Write in short paragraphs, use bullet points whenever possible and only include important details that are relevant to your skills and practice.
•Briefly explain past education, years in practice and continuing education history.
•Highlight your qualifications and accomplishments, such as additional training, certifications, awards, honors received and association memberships.
•Although optional, you may wish to include personal or interesting facts about yourself, such as where you grew up, special talents and favorite hobbies, to reflect who you are outside of the office.
•Include a professional photograph with your bio so that new patients can put a face to a name prior to their first appointment.
•Finally, keep your bio current and revisit your information periodically to reflect changes in your practice, education, accomplishments and interests.
Bottom line: A bio is the story version of your professional resume that tells patients who you are and what you do. Keep your bio brief, relevant and up-to-date to give your patients an accurate sense of who you are as their physician.