By: Melody Gandy-Bohr

Building a sleek and engaging website for your practice won’t mean anything if you don’t pay attention to its performance. The only way to determine if your online marketing strategy is paying off is to look at your performance data. From there, you can build up what’s working well and change what’s not working at all. Here’s everything you need to know to accurately interpret your practice website’s stats, and to understand what site visitors want from your practice.

Pageviews vs Unique Pageviews

A higher volume of site visitors increases your chances of gaining new patients. However, don’t confuse a high number of pageviews with unique site visitors.

Pageviews are counted every time a user loads a page on your website. A unique pageview is only counted when a new user loads a page, regardless of how many times the user loads the page. While unique pageviews give you insight into the number of site visitors you receive, the overall pageview statistic shows in broad strokes which pages on your site are most popular with users.

Why Your Bounce Rate Isn’t a Big Deal

Your practice website’s bounce rate is the percentage of visitors who land on your website and leave without looking at any other pages. While a high bounce rate can mean that users are not finding what they need, it could also mean that users are finding what they need, and leaving satisfied. If a user lands on your homepage looking for your phone number, finds it, and then immediately leaves without browsing to other pages, this is a good thing. Depending on your website goals, your bounce rate shouldn’t be a big concern.

Regularly viewing your practice website’s stats provides useful information that can help you engage users, improve conversions and focus on popular pages. Once you understand your website stats, you can provide a better online experience that converts users into patients. Contact Officite today to discuss ways to improve your practice website’s performance!