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By: Melody Gandy-Bohr

Search Engine Optimization (SEO) has evolved in many ways over the decade. As search engines have become more precise at handling search queries, SEO strategies have changed in order to keep up. As a result, myths have begun to circulate about the effectiveness of SEO in online marketing. Here are 3 common SEO myths that you may have even heard yourself!

Myth #1: SEO Is Not Cost-Effective
The old saying “you pay for what you get” is as true in online marketing as it is for any other scenario. When you hire a SEO consultant to improve your practice’s online web presence, you’re not just getting a one-click service. SEO involves hours of research, optimization, frequent monitoring, and analysis. Every aspect of SEO takes time and effort, and the potentially lasting effects on your practice are well worth the money.

Myth #2: SEO Won’t Benefit My Practice
According to the Search Engine Journal, 93% of users’ online experiences begins with a search engine. Whether your practice is just starting out or you’re already well-established, your patients are finding you online. You need SEO to ensure that you’re showing up online for relevant keywords and reaching your whole target audience. In order to keep new patients coming in through your doors, you need increased online visibility and that starts with SEO.

Myth #3: SEO Is a Scam
We live in a world of instant gratification. When you are constantly bombarded by products and services that boast fast results now, you may expect the same in every aspect of life. But SEO results do not happen overnight, and if you are approached by a business that guarantees page 1 rankings on Google, they are not using true search engine optimization practices. SEO is a continuous process that evolves over time.

Perhaps the biggest SEO myth is the promise of a “one-click solution.” Your practice took time to build from the ground up, and your online web presence is no different. If you’re considering adding SEO to your online marketing strategy, consider contacting Officite to learn how you can make the most out of SEO for your practice.