Archive for the ‘Search Marketing’ Category
When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?
What about Facebook or Twitter?
Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?
If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.
Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.
Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.
Your website is the foundation of your online presence and often the first impression you make to potential patients.
Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.
Here are the most important design trends our experts recommend following for 2018 and into 2019.
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?
By: Jim Rogers
Search engines are today’s most important source of information. Especially when searching for a local practice.
Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:
How long does it take to get to that first page? (more…)
How long does it take to get results with SEO?
It’s one of the most common questions we get from clients.
It’s a valid concern because SEO can be a significant financial investment for many practices.
But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.
For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.