Archive for the ‘Search Marketing’ Category

Searching Google on a mobile phone and a laptop on a desk

When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine?

What about Facebook or Twitter?

Do you know what shows up about your practice on Google My Business? Or the many online review and business directory websites?

If you haven’t searched your own practice online in awhile, or ever, we recommend you make time to do so in the next 24 hours.

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Seven people using mobile devices

Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top channels in the decision making process.

Here’s a brief overview of the whats and whys of online directory listings and reviews and how they affect a patient’s decision to choose you as their healthcare provider.

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Your website is the foundation of your online presence and often the first impression you make to potential patients.

Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web design you must follow on your practice website in order to present a professional and polished look online.

Here are the most important design trends our experts recommend following for 2018 and into 2019.

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Man walking up stairs with briefcase

As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over time and how those changes affect the way you should present your practice online. Some […]

Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?

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Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use the internet is always changing. And if your website is too outdated, it can cause […]

Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, and if you aren’t growing your online presence, you’re losing patients to practices that are. […]

By: Jim Rogers

Search engines are today’s most important source of information. Especially when searching for a local practice.

Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:

How long does it take to get to that first page? (more…)

Cell Phone with headphones next to it

How long does it take to get results with SEO?

It’s one of the most common questions we get from clients.

It’s a valid concern because SEO can be a significant financial investment for many practices.

But SEO is a long-term strategy – not a set-it-and-forget-it addition to your website.

For those willing to put in the time, SEO can have one of the best returns on investment out of any online marketing strategy.

2 guys 1 girl looking at their cellphones

You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence?
Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.