Medical , Mobile , Patient Education , Practice Marketing , Search Marketing , Security , Website
March 11, 2019
Here’s What a Thriving Practice Looks Like
A few decades ago, the word “competition” wasn’t used among healthcare professionals. But there’s now no denying that running a healthcare practice is a competitive venture. A practice needs to have a marketing plan and online presence in place in […]
Mobile , Patient Education , Practice Marketing , Search Marketing , Security , Uncategorized , Web , Website
February 8, 2019
The 3-Minute Guide to Creating a Modern Website
How to Go Beyond an Online Business Card and Build an Effective Online Presence These days patients (and Google) expect your website to be more than an online business card. If you put your site up once and never touch […]
Practice Marketing , Search Marketing
January 10, 2019
4 Facets of SEO That Will Make or Break Your Practice
Search engine algorithms can be intimidating to the average person. Google uses a dizzying number of factors to decide who gets first page results. To complicate matters further, Google’s algorithm changes on a regular basis. This means practice owners have […]
Search Marketing , Website
December 1, 2018
This Is How Googling Yourself Will Boost Your Online Reputation
When was the last time you searched for your own practice on Google? Or Bing, Yahoo, or any other search engine? What about Facebook or Twitter? Do you know what shows up about your practice on Google My Business? Or […]
Practice Marketing , Search Marketing , Website
October 11, 2018
Do Your Online Listings and Reviews Attract New Patients?
Any practice needs a steady flow of patients coming through the door in order to be successful. Besides your website, many patients use online directories and reviews to find a practice and schedule an appointment. These are among the top […]
Medical , Mobile , Practice Marketing , Search Marketing , Web , Website
September 7, 2018
What Makes a Professional Website Design?
Your website is the foundation of your online presence and often the first impression you make to potential patients. Website designs continue to evolve for all businesses, including healthcare practices. It can be difficult to know which elements of web […]
Search Marketing , Uncategorized , Web , Website
July 13, 2018
How Users Search for a Practice on the Web: Past and Present
As the most influential search engine, Google faces a daily challenge in how they can best present results to users. Google changes its search algorithm roughly 500-600 times per year. We’ll go through how Google search algorithms have changed over […]
Mobile , Search Marketing , Website
May 1, 2018
Optimized Sites, Mobile Searches Correlate to Client Growth
Did you know that 84% of people trust online reviews as much as a personal recommendation? Or that 74% say positive reviews make them trust a local business more?
Search Marketing , Social Media , Social Networking , Website
March 1, 2018
4 Signs Your Website Has Met Its Expiration Date
Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use […]
Practice Marketing , Search Marketing , Social Media , Uncategorized
February 15, 2018
How to Market Your Practice in 2018
Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, […]
