The Simple Truth About Winning Top Search Results

By: Jim Rogers

Search engines are today’s most important source of information. Especially when searching for a local practice.

Over 90% of people don’t look past the first page of search results. A coveted top position results from a combination of strategies called Search Engine Optimization (SEO). That brings us to our big question:

How long does it take to get to that first page?

Clients call us with this question every day – and it makes sense. You want your business to grow. SEO requires a financial investment, and you want results for your money.

Some companies promise first page results in a short period of time. But we need to make one thing clear:

No company can guarantee quick first-page results with SEO.

Any company that does is not being honest. They might be using unethical techniques (called “black hat” SEO) to get those quick results. Those techniques will only get your practice penalized by search engines.

Not offering guarantees makes some business owners uncomfortable. But SEO isn’t a set-it-and-forget-it addition to your website. It’s more like a retirement account (don’t worry – it doesn’t take decades). It accrues interest over time and snowballs with regular deposits.

Examples of those regular deposits include:

  • Keyword research.
  • High-quality content updated regularly.
  • A professional website designed by certified experts.

You can usually expect to see results 4 to 6 months after starting an SEO program. Results grow from there over time.

Don’t purchase a few months of SEO and then quit because you don’t see instant results. You’re better off not spending that money at all. But if you’re willing to make the investment and be patient, SEO has one of the best ROIs out there.

If you’d like to explore SEO for your practice, call us today. Officite has specialized in online marketing for medical practices for over 15 years.