10 Tips To Market Your Gastroenterology Practice
Attracting and converting new patients online is essential to sustaining and growing your gastroenterology practice. This is why you need to employ all the latest digital marketing techniques and tools to help you get found. The right gastroenterology marketing techniques can also help you retain your existing patients.
Read this article to discover 10 proven tips for digital marketing techniques that you can use to help your gastroenterology practice grow and thrive.
- Leverage Social Media Marketing
Social media platforms can be a powerful tool to help you increase awareness of your medical clinic and the services you provide. By posting the kind of information that people in your local area are searching for, you can generate great leads for your gastroenterology practice and reach out to prospective patients who know nothing about your services.
And with about 2.45 billion Facebook users worldwide, you can almost always find active users in your local area.
- Invest In Search Engine Optimization (SEO)
Search engine optimization (SEO) uses keywords and other relevant techniques to help your content rank higher in Google search results and attract the types of patients whose health conditions require your expert services. This way, when potential patients search for your gastroenterology practice around their vicinity, your name appears in a more visible position, which generates more traffic to your website and, ideally, more appointments.
While organic search results require some time to achieve maximum results, they require no payment and generate a high degree of trust in people who are performing relevant searches.
- Use Paid Advertising Strategies
Social media ads from platforms such as Google and Facebook go beyond merely creating online presence and awareness under digital marketing. As a paid strategy, it gets your gastroenterology practice to show on people’s screens.
Pay Per Click (PPC) is a paid SEO option that gets you instantly to the top of local search results for contracted keywords. You negotiate a price for keywords you want to appear for and, when someone in your local area searches for that contracted keyword, you appear at the top of the results. You only pay when a searcher clicks on your link.
While PPC is not free, results are instant and the return on your investment is very good, with a typical return around 2:1. As your digital marketing company, Officite can help you optimize your strategy.
- Practice Online Video Marketing
Because videos are a multisensory tool, they are highly engaging and memorable and should be an integral part of your marketing strategy. You can use videos to introduce and humanize yourself and your staff. Provide engaging content that will educate patients and put them at ease about your practice, certain procedures, and more.
And as YouTube is the second-most-popular search engine on the Internet, it is another powerful tool that you have at your disposal. Take it seriously.
- Get A Fully Responsive Website Design
While having a website is an important part of your digital marketing for your gastroenterology practice, your website design needs to be built with your patient in mind by ensuring that all relevant information is easily accessible on any device.
As more and more people are using their mobile devices to access the web, your site needs to be accessible and fully functional on whatever device your potential patients are using. It should be coded to adapt to smaller screen sizes and still retain full functionality. Otherwise, you risk losing a large portion of people who do find your site.
Officite’s modern websites are coded to be fully mobile responsive. So when your potential patients find your site, they will be able to find all the information they need quickly and easily. And you’ll have a better chance of converting searchers into patients.
- Update Your Digital Content Regularly
To generate consistent traffic to your website, Facebook, Twitter, or other places where you’re online, you need to make sure that you update content regularly. By doing so, you will keep visitors coming back to see what is new. Those repeat visits not only engage the visitors themselves but also demonstrate relevance to search engines, who will then rank you higher in search results.
Those higher rankings will generate more visitors, which will push you higher yet. It’s a cycle that feeds into itself in the best possible way.
- Contact Patients After Their Appointments
Contacting patients after their appointment can make a big difference. When you take the time to reach out to your patient, it demonstrates that you care. It’s a simple act that can help generate positive word-of-mouth and produce even more leads for your gastro practice.
- Study Successful Gastroenterologists Near You
When you study good gastroenterology practitioners around your area, it will allow you to look into the digital marketing strategies that they use and help you gain the necessary information about your local market.
Check out their website, ads, and PPC; their ranking on Google, and customer reviews. Doing so can help you identify gaps in your own marketing plan and focus your improvement efforts.
- Encourage Your Patients To Write Reviews
Reviews go a long way in determining your credibility and expertise to your website visitors and can have a major effect on your SEO. And they can also help you track your performance and attract patients. Create and promote a platform where patients can review your practice, and encourage every patient to leave their reviews.
There are Review Management tools available that alert you whenever a new review is posted. You can then take the best of those reviews and post them directly to your website to showcase the best and help you build your online reputation.
- Build Your Email List
Email marketing is an essential aspect of digital marketing that can help take your practice to the next level. Consistently reaching out to patients in this way can help you keep your practice top of mind for when they need gastroenterology services.
As technology and the Internet have evolved, so has Gastroenterology marketing. If you want to be noticed as a gastroenterology practitioner, it’s important to evolve with the times and invest in building your online presence.
Officite creates modern, professional medical websites and digital design services that are trusted by more than 8000 medical practitioners and a wide range of professional associations, including the ASGE. To find out more about how Officite can help you market your gastroenterology practice, CLICK HERE.