Practice Marketing , Social Media , Website
August 15, 2018
Social Media: A Highly Effective Way to Build Your Practice
Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to […]
Social Media
April 16, 2018
3 Benefits of Native Advertising in Social Media
By: Melody Gandy-Bohr Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world. Native advertising allows you to reach people without being invasive. This provides a seamless online experience. Here are three reasons to add […]
Search Marketing , Social Media , Social Networking , Website
March 1, 2018
4 Signs Your Website Has Met Its Expiration Date
Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use […]
Practice Marketing , Search Marketing , Social Media , Uncategorized
February 15, 2018
How to Market Your Practice in 2018
Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, […]
Social Media , Website
November 7, 2017
What Is Patient Engagement And Why Does It Matter?
Keeping patients engaged with your practice makes better health outcomes much more likely. Engaged patients also report higher levels of satisfaction with their dentist. It can be hard to keep them engaged when many only come to your practice for a few appointments per year.
Here is what you can do to keep patients engaged between appointments.
Search Marketing , Social Media
September 19, 2017
3 Benefits of Employee Advocacy on Social Media
You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence?
Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.
Social Media , Website
August 29, 2017
3 Steps to Reach Millennials on Social Media
Millennials (born 1980 to 2000) are the "always-connected" generation. This tech savvy group is more active on social media than any other generation. They make-up about 80 million people in the USA and have an estimated $2.45 US trillion in spending power.
Social Media , Social Networking
April 15, 2017
The Social Media Overshare: What Not to Say on Social Media
By: Melody Gandy-Bohr An active social media presence is a valuable part of any online marketing strategy. In a recent study, 78% of consumers said that a company’s social media posts impact their purchases. It’s an effective way to build […]
Practice Marketing , Social Media , Tips and Tricks
December 10, 2015
4 Easy Steps to Resurrect Your Social Media Presence
So the worst has happened. Your social media presence is cold in the ground. You had good intentions, didn’t you? You knew your practice was supposed to be on Facebook and Twitter, so you made sure you were represented on […]