Archive for the ‘Social Media’ Category

Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you use social media marketing, you can easily reach out to your target audience and build a long-lasting relationship with them. This is a highly effective […]

3 People Using a Mobile Phone

By: Melody Gandy-Bohr

Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world.

Native advertising allows you to reach people without being invasive. This provides a seamless online experience.

Here are three reasons to add native advertising to your social marketing strategy.

Native Ads Are Relevant

If you have never noticed native ads in your feed before, it’s because they blend in so well! Native ads are in-line with subjects that your followers are already interested in. According to HubShout, 85% of Internet users don’t mind native ads.

Native Ads Boost Engagement

Content needs to be engaging. Target an audience with an interest in your industry. Targeted ads will likely have increased engagement. In fact, native ads are clicked on 53% more frequently than typical display ads.

That’s the beauty behind native ads — they’re beneficial to both your practice and your followers.

Native Ads Help Drive SEO

Many marketers believe that social media has an influence on search engine ranking. This means Google is paying attention to your trending social media posts. This drives traffic to your website, boosting your practice’s SEO performance.

Native ads can improve almost all aspects of your online marketing campaign. Successful ads are baked into your social media content like chocolate chips in a cookie. They blend in enough to complement the cookie without taking over. And provide a sweet end result for your online marketing.

Contact Officite today to learn more about using social media strategy. We would be more than glad to help. (more…)

Some things last forever, but websites aren’t one of them. True, your website will never grow mold or start turning green. But it does have a shelf life. Thanks to the continual advances of technology, the way your patients use the internet is always changing. And if your website is too outdated, it can cause […]

Keeping up with digital channels and techniques and incorporating them into your marketing strategy is essential if you want to stay competitive in an increasingly online marketplace. Patients expect to be able to find and engage with your practice online, and if you aren’t growing your online presence, you’re losing patients to practices that are. […]

Woman with glasses smiling

Keeping patients engaged with your practice makes better health outcomes much more likely. Engaged patients also report higher levels of satisfaction with their dentist. It can be hard to keep them engaged when many only come to your practice for a few appointments per year.
Here is what you can do to keep patients engaged between appointments.

2 guys 1 girl looking at their cellphones

You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence?
Employee advocates help a business grow in size and quality. With their help, your practice will be visible to patients who would have been out of your reach and build a better reputation. Here are three ways employee advocacy will help you build a strong social media presence.

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Millennials (born 1980 to 2000) are the “always-connected” generation. This tech savvy group is more active on social media than any other generation. They make-up about 80 million people in the USA and have an estimated $2.45 US trillion in spending power.

By: Melody Gandy-Bohr An active social media presence is a valuable part of any online marketing strategy. In a recent study, 78% of consumers said that a company’s social media posts impact their purchases. It’s an effective way to build connections with your patients. Social media blunders like oversharing can negatively affect your practice. If […]

So the worst has happened. Your social media presence is cold in the ground. You had good intentions, didn’t you? You knew your practice was supposed to be on Facebook and Twitter, so you made sure you were represented on both, a great first step. But then you walked away, assuming that being on social […]