Marketing in the healthcare industry has matured into a nuanced method of connecting with patients at every point along the care continuum. Patients are more eager to take charge of...
A recession refers to a significant downturn in economic activity and growth in a country. One of the leading causes of recession is reduced consumption and investments, as corporations and...
More than half the world’s population is on social media (that’s a whopping 4.9 billion users!) and nearly half of all adults in the U.S. want to follow their doctors...
Attracting and converting new patients online is essential to sustaining and growing your gastroenterology practice. This is why you need to employ all the latest digital marketing techniques and tools...
Every medical practice benefits from marketing; it’s how you set yourself apart from others who offer similar services. A well-crafted dermatology marketing plan can not only expose you to new...
According to the Skin Cancer Foundation, twenty percent of Americans will get skin cancer before seventy. Furthermore, in the country, at least two people pass away due to the disease...
If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to...
Social media has forever changed how we communicate, connect, and relate to one another. Businesses and corporations have been leveraging social media for strategic marketing for years now. When you...
By: Melody Gandy-Bohr Native advertising is an effective way to reach potential patients. Especially in an ad-heavy world. Native advertising allows you to reach people without being invasive. This provides...
By: Melody Gandy-Bohr You couldn’t run your practice without your dedicated team of employees. Why should it be any different with your social media presence? Employee advocates help a business...