On-Page SEO: How Title Tags Benefit Your Website

By: Melody Gandy-Bohr

Search engine optimization is constantly evolving, making optimizing a website a challenge even for SEO experts. These experts agree that a strong SEO strategy  is more important than following the latest trend. Meta tags are the foundation of on-page SEO, title tags being the most important. Title tags have been proven to increase website traffic and engagement, and here’s what you need to know about them.

What Is a Title Tag?

Meta tags are HTML elements in your website’s source code. They provide search engines and online users with information about your site. This helps search engines like Google determine how to rank your website and tells users if your site is relevant to their search query. Title tags show up in search engines as the large line of blue text in each search result. They are a major deciding factor in a user clicking through to your website.

Effect on Search Engine Results

Google pulls title tags right from your website in search results. This means that if you don’t have title tags set up, your website may not show up in Google. In part, you have title tags to thank for your site traffic. However, title tags only benefit your website if they’re relevant and unique to each page. A page about wisdom tooth extraction should have a tag that includes “wisdom tooth.” Generic tags are often overlooked by users or don’t show up in search results at all.

Better Relevancy

Title tags are used in two other key places: at the top of web browsers and as the title of shared posts on social media. When someone shares your content on social media, whether it’s a website page or a blog post, your title tag will populate as the title of the content. Generic title tags negatively affect your content’s relevancy and user engagement. Tags that are relevant and informative are more likely to be clicked on and even shared again by new users on social media.

Tips for Writing Good Title Tags

A good title tag includes enough information to accurately describe your website’s page. Place keywords near the beginning of the tag and end with your practice’s name. Keep title tags short, about 60 characters long, including spaces. Here’s an example for an Invisalign page: Certified Invisalign Provider – Chicago | OFC Dental. The tag contains the keyword “Invisalign,” which is relevant to the page as well as the name and location of the dental practice. It lets Google and users know exactly what the page is about.

Title tags are an important part of on-page SEO, but there are many other elements that go into optimizing a website. If you’re ready to boost your website’s online visibility, contact Officite to learn more about how our SEO services can help your practice.

Goodbye, Desktop: Why Your Practice Needs a Mobile-Friendly Website

By: Melody Gandy-Bohr

Mobile-friendly websites are a necessity in today’s online marketing. Your patients are just like you, too busy to be tied down to a desktop computer. It’s no wonder that more than 65% of digital media time is represented by mobile usage. While desktops are still commonplace, mobile now dominates the market. Here are three reasons why your practice needs a mobile-friendly website now more than ever before.

More Searches on Mobile Devices

In 2015, Google announced that mobile searches had surpassed desktop searches for the first time. Since then, Google has stressed the importance of mobile, largely in regards to ranking websites. Mobile-friendly websites receive a higher search engine ranking and if you want to increase traffic to your website, it needs to be easy to read on mobile devices.

Consistent User Experience

Any content that is available on your practice’s desktop site should also be available on your mobile site. If your practice’s mobile website doesn’t show content users are looking for, you could lose out on valuable new patients. To ensure the best possible user experience, check your mobile website to ensure content from your desktop is accessible on mobile devices as well.

The Mobile-First Index

Google determines a mobile website’s ranking by looking at the desktop version of the site. They recently announced that it will be doing the exact opposite with the Mobile-First Index update. Once the update goes into effect, your practice’s website ranking will depend on your mobile site. If your mobile website is not up to Google’s standards, this will negatively impact your ranking on desktop and mobile search engine results.

While Google hasn’t announced when the update will roll out, it’s best to anticipate it will happen soon. The best way to prepare your practice’s website is by upgrading to a mobile-responsive site that is optimized for mobile indexing.

If you already have a mobile-responsive website, there is a good chance your website’s ranking won’t be affected by the Mobile-First Index. Even if your website is not mobile-responsive, there’s still time to make improvements. It’s important to understand that this is happening because of the shift in how users are searching online. Upgrading your website will lead to a better overall user experience for your site visitors and increased traffic for your practice.