Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.
This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.
This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with patients while still protecting their privacy and your practice.
Continue reading “A Look at the Way HIPAA Impacts Digital Marketing”
