The Healthcare Marketing Playbook

Before the evolution of modern internet technology, a practice could be successful from word of mouth recommendations and traditional advertising. But today, your future patients are looking for your practice online, and use services such as search engines, mobile apps, social media, and online directories and reviews.

Many practices have now caught on to the need to have an online presence and marketing strategy to reach their future patients. Read on to discover how your practice can win with online marketing — and take note of what you can do to more effectively attract new patients.

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