Tag: medical

Working in the field of healthcare, you receive protected health information (PHI) from patients on a regular basis.

This most often takes place via intake or consent forms or by communicating with your patients over email.

Because you’re subject to HIPAA regulations, your patients’ personal information and communications must be kept secure.

The easiest way to keep them protected is to use secure forms, electronic signatures, and an encrypted email platform. These can often be integrated directly into your website.

Beyond complying with HIPAA regulations, these technologies allow you to take a professional ethical standpoint in your digital communications with patients.

Continue reading “How to Safeguard Personal Health Information Online”

Violating the HIPAA Act by accidentally revealing protected health information (PHI) is one of the most common reasons for healthcare professionals to avoid engaging in digital marketing activities.

This includes responding to online reviews and other feedback. And because 89% of 35-54-year-olds trust reviews as much as personal recommendations, these reviews are a marketing channel you don’t want to neglect.

This blog includes a list of protected health information to help protect your digital marketing content and guidelines about how you can engage with patients while still protecting their privacy and your practice.

Continue reading “A Look at the Way HIPAA Impacts Digital Marketing”

If your online marketing efforts haven’t been meeting your practice’s goals or if you have yet to build an online presence for your practice and want to be able to reach new clients in 2020, then here are the most important parts of an online presence that your practice must implement to stand out in the new year.

Continue reading “Healthcare Practices: Get Improved Results from Online Marketing in 2020”

Building an effective website that holds the attention of viewers, answers their most important questions, and leads them to schedule an appointment is a challenging task.

The following is a short (but helpful) list of the most important pieces of the digital marketing puzzle that must be in the right place at the right time for your website to attract visitors online and turn them into new patients.

Continue reading “Digital Marketing Resources to Help Your Practice Grow”

You’ve probably heard about search engine optimization (SEO), which is a content strategy that helps your practice website stand out in search results when a new patient is searching for a practice online.

Search engine optimization is one of the most trustworthy ways to drive traffic to your website, but this is not the only way.

Continue reading “How to Take SEO Even Further”

Before the evolution of modern internet technology, a practice could be successful from word of mouth recommendations and traditional advertising. But today, your future patients are looking for your practice online, and use services such as search engines, mobile apps, social media, and online directories and reviews.

Many practices have now caught on to the need to have an online presence and marketing strategy to reach their future patients. Read on to discover how your practice can win with online marketing — and take note of what you can do to more effectively attract new patients.

Continue reading “The Healthcare Marketing Playbook”

84% of people trust an online review as much as a personal recommendation from a friend or family member. This includes reviews for healthcare practices.

But monitoring reviews and directory listings can require a significant time commitment. Because of this, they often fall by the wayside.

Read this article to learn how you can revamp your reviews and use them to improve your online reputation.

Continue reading “8 Ways To Completely Revamp Your Online Reviews”

Solving a problem is one of the main reasons people use the web. If your website helps them solve their problems, your practice can grow in authority and search ranking.

A successful practice’s website will offer information to help for new and existing patients. One of the most effective ways to accomplish this is to offer an extensive library of educational materials.

Online patient education can lead to better health outcomes, higher levels of engagement with your website, and improved search rankings.

Continue reading “Increase Engagement, Rankings, and Outcomes with Patient Education”

When people need to find a practice and schedule an appointment, they don’t only search in Google. They also use online directories and listings.

Does this mean that it’s not necessary to invest in your website? Not at all. You need a website to succeed these days. But it’s only one of many places patients come into contact with your practice online.

But before your website can help your patients, they have to be able to find it. Read on to learn the basics of how online directory listings can help drive more traffic to your website.

Continue reading “How Directory Listings Affect Your Online Presence”

Did you know that 55% of visitors spend less than 15 seconds on a website? Users decide whether or not you’re what they’re looking for in an very short amount of time.

By making sure you answer their most important questions as quickly as possible, you can greatly increase the chances that they will stay on your website and not go somewhere else.

Here are six specific questions every visitor wants answered within 15 seconds or their visit.

Continue reading “6 Important Questions Your Healthcare Website Must Answer in 15 Seconds or Less”